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Canada B2C E-Commerce: The Barriers Melt

Published by: eMarketer

Published: Dec. 1, 2007 - 18 Pages


Table of Contents


Executive Summary

B2C E-Commerce Sales* in Canada, 2006-2011 (billions of C$ and % change)

Key Questions

The eMarketer View

Key eMarketer Numbers-Canada B2C E-Commerce*

The E-Commerce Environment

Select Countries Worldwide Ranked by Projected Gross Domestic Product* (GDP) per Capita, 2007

Internet Users and Broadband Households in Select Countries Worldwide, 2007 (millions and % of total)

Select Countries Worldwide Ranked by E-Readiness* Score in Social and Cultural Environment Category, 2007 (index ranking**)

Market Size and Outlook

Canada B2C E-Commerce Metrics, 2006-2011

Online Shoppers and Buyers in the US and Canada, 2007

Online Spending

B2C E-Commerce Sales* in Canada, 2006-2011 (billions of C$ and % change)

Online Leisure/Unmanaged Business Travel Sales in Canada, 2006-2011 (billions of C$ and % change)

Online Leisure/Unmanaged Business Travel Sales As a Percent of B2C E-Commerce Sales in Canada, 2006-2011

Online Shoppers and Buyers

Canada Online Shopping and Buying Definitions, 2007

Online Shoppers in Canada, 2006-2011 (millions and % of Internet users)

Online Buyers in Canada, 2006-2011 (millions and % of Internet users)

Comparative Estimates: Online Buyers in Canada, 2004-2006 (% of Internet users)

Online Buyers As a Percent of Online Shoppers in Canada, 2006-2011

Online Shoppers and Buyers in Canada, 2005 (millions and % of Internet users*)

Average Annual Spend

Average Annual Amount Spent Online* by Online Buyers** in Canada, 2006-2011 (C$ and % change)

Online Shopping Behavior and Attitudes

Online Activities of Internet Users in Canada, Q3 2006 (% of respondents)

Products Purchased Online in the Past Six Months by Internet Users in Canada, 2006 & 2007 (% of respondents)

Influences on the Purchase Decisions* of Online Buyers in Canada, 2006 & 2007 (% of respondents)

Social Media and Purchase Decisions

Blog Web Site Visitors in Select Countries Worldwide, October 2006 (% of Internet users)

Select Online Activities of Bloggers* vs. Non-Bloggers in Canada, Q1 2007 (% of respondents)

Online Activities of Social Network Sites Visitors vs. Non-Visitors in Canada, 2007 (% of respondents)

Effect of Negative Comments on a Blog on the Likelihood of Purchasing a Product or Service according to Internet Users in Canada, Q1 2007 (% of respondents)

Effect of Positive Comments on a Blog on the Likelihood of Purchasing a Product or Service according to Internet Users in Canada, Q1 2007 (% of respondents)

Demographic Profile of Blog Visitors in Canada, March 2007 (% of respondents in each group)

Online Travel

Internet Users in Canada Who Believe the Internet Is Important* for Travel Planning, 2002 & 2006 (% of respondents)

Internet Users in Canada Who Are Satisfied* with Online Travel Sites, 2002 & 2006 (% of respondents)

Influence of Internet Searches on Purchases across Select Categories according to Internet Users in Canada, the US and Worldwide, May-June 2006 (% of respondents)

Influences on Holiday/Vacation Purchases according to Internet Users in Canada, the US and Worldwide, May-June 2006 (% of respondents)

Online Apparel

Select Product Categories of Purchases by Adult Internet Users in Canada in the Past Year, by Retail Channel, March 2007 (% of respondents)

Reasons that Adult Internet Users in Canada Purchase Clothing and Apparel Online, March 2007 (% of respondents)

Influences on Fashion Purchases according to Internet Users in Canada, the US and Worldwide, May-June 2006 (% of respondents)

Reasons that Adult Internet Users in Canada Do Not Purchase Clothing and Apparel Online, March 2007 (% of respondents)

Online Retailers

Retailers in Canada that Sell Online*, 2002-2006 (% of total retailers)

Perceived Benefits of Conducting Business over the Internet according to Private Firms in Canada, 2004-2006 (% of respondents)

Retailers in Canada that Feel the Goods or Services They Sell Do Not Lend Themselves to E-Commerce, 2005 & 2006 (% of respondents)

Top 15 Retail E-Commerce Sites in Canada, Ranked by Unique Visitors, Q3 2006 (thousands)

Major Canadian Retailers that Adult Internet Users in Canada Would Like to Be Able to Purchase from Online, by Category, March 2007 (% of respondents)

Major US Apparel Retailers that Adult Internet Users in Canada Would Like to Be Able to Purchase from Online, March 2007 (% of respondents)

Domestic vs. Foreign B2C E-Commerce Spending by Online Buyers in Canada, 2001, 2003 & 2005 (% of total)

Online Advertising

Online Advertising Revenues in Canada, by Industry, 2006 (% of total)

Related Information and Links

Related Links

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Report Contributors

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Abstract

The Canadian Internet economy is heating up. Last year Canadians spent C$11 billion (US$9.7 billion) online for products and services including travel, event tickets and digital downloads. By the of end 2007, eMarketer forecasts that they will have spent C$15.7 billion—nearly a 45% increase.

The Canada B2C E-Commerce report analyzes the factors that are driving the Canadian Internet consumer market to record heights.

A growing Canadian Internet market is good news for US online retailers.

The strong Canadian dollar is creating a surge in spending on US Web sites. Already, about one-third of Canadian online spending is conducted on foreign Web sites, mainly those in the US.

But Canadian e-commerce is building up steam, too.

Key questions the “Canada B2C E-Commerce” report answers:
  • How big is the Canadian B2C e-commerce market?
  • What is the Canadian market potential?
  • What factors are driving and holding back market growth?
  • What types of goods and services are Canadians buying online?
  • From what Web retailers are they making purchases?
  • And many others…
eMarketer Reports—On Target and Up to Date
The Canada B2C E-Commerce report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.

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