Survey of Library Cafes

Published by: Primary Research Group

Published: Jul. 1, 2007 - 55 Pages

Table of Contents

LIST OF TABLES

LIST OF PARTICIPANTS

SUMMARY OF MAIN FINDINGS

Percentage of Libraries in the Sample Offering a Café, Restaurant, Mobile Food Cart or Vending Machines

Annual Sales Volume for the Cafe

Reasons for Opening a Cafe

Snacks, Breakfast, Lunch and Dinner as a Percentage of Café Revenues

Coffee as a Percentage of Total Sales

Particular Foods as a Percentage of Sales

Price of the Typical Cup of Coffee

Staffing the Library Cafe

Impact of Food in the Library on Library Maintenance Costs

Best Selling Items

Policies to Protect the Library from Food

Workstations, Wireless Access & the Library Café

Percentage of Library Cafes with Outdoor Seating

What the Café Serves

Did the Library Café Help to Increase Patron Traffic?

Vending Machines in the Library

Mobile Food Carts & Kiosks for the Library

Catering Library Functions

Advice to those Contemplating the Start up or Revision of a Library Cafe

DIMENSIONS OF THE SAMPLE

CHAPTER 1: SCOPE OF FOOD SERVICE OPERATIONS

CHAPTER 2: ORIGIN AND MANAGMENT OF FOOD SERVICE OPERATIONS

CHAPTER 3: PROFITABILITY OF SPECIFIC MEALS

CHAPTER 4: PROFITABILITY OF SPECIFIC FOODS AND DRINKS

CHAPTER 5: STAFFING OF FOOD SERVICE OPERATIONS

CHAPTER 6: HOURS OF OPERATION

CHAPTER 7: EFFECT OF FOOD SERVICE OPERATIONS ON OPERATING COSTS

CHAPTER 8: SPECIAL AMENITIES IN LIBRARAY CAFÉS AND RESTAURANTS

CHAPTER 9: SPECIFIC FOOD ITEMS SERVED

CHAPTER 10: EFFECT OF CAFES AND RESTAURANTS ON LIBRARY VISITATION

CHAPTER 11: USE OF VENDING MACHINES, MOBILE KIOSKS, AND CARTS

CHAPTER 12: THE LIBRARY CAFÉ OR RESTAURANT AS A CATERER

CHAPTER 13: ADVICE TO LIBRARIES ON STARTING A CAFE

APPENDIX 1: Institutional Entity for Which Data was Supplied

OTHER REPORTS FROM PRIMARY RESEARCH GROUP, INC.

LIST OF TABLES

Table A Library Participants

Table B Mean, Median, Minimum and Maximum Number of Visitors to the Library in the Past Year

Table C Mean, Median, Minimum and Maximum Number of Visitors to the Library in the Past Year, Broken Out by Type of Library

Table D Mean, Median, Minimum and Maximum Number of Visitors to the Library in the Past Year, Broken Out by Number of Annual Visitors to the Library

Table 1 - 1 Percentage of Libraries that Have a Cafe

Table 1 - 2 Percentage of Libraries that Have a Cafe, Broken Out by Type of Library

Table 1 - 3 Percentage of Libraries that Have a Cafe, Broken Out by Number of Annual Visitors to the Library

Table 1 - 4 Percentage of Libraries that Have a Restaurant

Table 1 - 5 Percentage of Libraries that Have a Restaurant, Broken Out by Type of Library

Table 1 - 6 Percentage of Libraries that Have a Restaurant, Broken Out by Number of Annual Visitors to the Library

Table 1 - 7 Percentage of Libraries that Have a Mobile Cart

Table 1 - 8 Percentage of Libraries that Have a Mobile Cart, Broken Out by Type of Library

Table 1 - 9 Percentage of Libraries that Have a Mobile Cart, Broken Out by Number of Annual Visitors to the Library

Table 1 - 10 Percentage of Libraries that Have Vending Machines

Table 1 - 11 Percentage of Libraries that Have Vending Machines, Broken Out by Type of Library

Table 1 - 12 Percentage of Libraries that Have Vending Machines, Broken Out by Number of Annual Visitors to the Library

Table 1 - 13 Mean, Median, Minimum and Maximum of Total Sales Volume in the Past Year (Calendar or Fiscal) for Cafes in the Library

Table 1 - 14 Mean, Median, Minimum and Maximum of Total Sales Volume in the Past Year (Calendar or Fiscal) for Cafes in the Library, Broken Out by Type of Library

Table 1 - 15 Mean, Median, Minimum and Maximum of Total Sales Volume in the Past Year (Calendar or Fiscal) for Cafes in the Library, Broken Out by Number of Annual Visitors to the Library

When and Why Libraries Started Their Cafés or Restaurants

Table 2 - 1 Percentage of Food Operations Run by Various Organizations

Table 2 - 2 Percentage of Food Operations Run by Various Organizations, Broken Out by Type of Library

Table 2 - 3 Percentage of Food Operations Run by Various Organizations, Broken Out by Number of Annual Visitors to the Library

Table 3 - 1 Percentage of Each Meal Type that Generates the Most Income for the Library Food Service Operations

Table 3 - 2 Percentage of Each Meal Type that Generates the Most Income for the Library Food Service Operations, Broken Out by Type of Library

Table 3 - 3 Percentage of Each Meal Type that Generates the Most Income for the Library Food Service Operations, Broken Out by Number of Annual Visitors to the Library

Table 4 - 1 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Coffee

Table 4 - 2 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Coffee, Broken Out by Type of Library

Table 4 - 3 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Coffee, Broken Out by Number of Annual Visitors to the Library

Table 4 - 4 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Salads

Table 4 - 5 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Salads, Broken Out by Type of Library

Table 4 - 6 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Salads, Broken Out by Number of Annual Visitors to the Library

Table 4 - 7 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Yogurt

Table 4 - 8 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Yogurt, Broken Out by Type of Library

Table 4 - 9 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Yogurt, Broken Out by Number of Annual Visitors to the Library

Table 4 - 10 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Fruit

Table 4 - 11 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Fruit, Broken Out by Type of Library

Table 4 - 12 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Fruit, Broken Out by Broken Out by Number of Annual Visitors to the Library

Table 4 - 13 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of “Junk” Foods

Table 4 - 14 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of “Junk” Foods, Broken Out by Type of Library

Table 4 - 15 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of “Junk” Foods, Broken Out by Number of Annual Visitors to the Library

Table 4 - 16 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Sandwiches

Table 4 - 17 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Sandwiches, Broken Out by Type of Library

Table 4 - 18 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Sandwiches, Broken Out by Number of Annual Visitors to the Library

Table 4 - 19 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Cold Drinks

Table 4 - 20 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Cold Drinks, Broken Out by Type of Library

Table 4 - 21 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Cold Drinks, Broken Out by Number of Annual Visitors to the Library

Table 4 - 22 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Bakery Items

Table 4 - 23 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Bakery Items, Broken Out by Type of Library

Table 4 - 24 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Bakery Items, Broken Out by Number of Annual Visitors to the Library

Table 4 - 25 Mean, Median, Minimum and Maximum of the Average Price of a Medium-Sized Cup of Coffee Sold in Library Café or Restaurant

Table 4 - 26 Mean, Median, Minimum and Maximum of the Average Price of a Medium-Sized Cup of Coffee Sold in Library Café or Restaurant, Broken Out by Type of Library

Table 4 - 27 Mean, Median, Minimum and Maximum of the Average Price of a Medium-Sized Cup of Coffee Sold in Library Café or Restaurant, Broken Out by Number of Annual Visitors to the Library

Libraries’ Best Selling Food Products

Libraries’ Slowest Moving Products

Table 5 - 1 Mean, Median, Minimum and Maximum of Number of Full Time Positions, (Measured as FTE’s) Accounted For by Positions in Library Café or Other Library Food Service Operations

Table 5 - 2 Mean, Median, Minimum and Maximum of Number of Full Time Positions, (Measured as FTE’s) Accounted For by Positions in Library Café or Other Library Food Service Operations, Broken Out by Type of Library

Table 5 - 3 Mean, Median, Minimum and Maximum of Number of Full Time Positions, (Measured as FTE’s) Accounted For by Positions in Library Café or Other Library Food Service Operations, Broken Out by Number of Annual Visitors to the Library

Table 5 - 4 Mean, Median, Minimum and Maximum of the Total Annual Cost of Salaries of Employees Who Work in the Café or Restaurant

Table 5 - 5 Mean, Median, Minimum and Maximum of the Total Annual Cost of Salaries of Employees Who Work in the Café or Restaurant, Broken Out by Type of Library

Table 5 - 6 Mean, Median, Minimum and Maximum of the Total Annual Cost of Salaries of Employees Who Work in the Café or Restaurant, Broken Out by Number of Annual Visitors to the Library

School Year Operating Hours of Cafes or Restaurants

Summer Operating Hours of Cafes or Restaurants

Table 7 - 1 Percentage of Libraries Where Offering Food in the Library has Led to Higher Library Maintenance and Clean-Up Costs

Table 7 - 2 Percentage of Libraries Where Offering Food in the Library has Led to Higher Library Maintenance and Clean-Up Costs, Broken Out by Type of Library

Table 7 - 3 Percentage of Libraries Where Offering Food in the Library has Led to Higher Library Maintenance and Clean-Up Costs, Broken Out by Number of Annual Visitors to the Library

Table 7 - 4 Percentage of Libraries Where Offering Food in the Library has Led to Higher Carpeting, Furnishing or other Décor-Related Costs

Table 7 - 5 Percentage of Libraries Where Offering Food in the Library has Led to Higher Carpeting, Furnishing or other Décor-Related Costs, Broken Out by Type of Library

Table 7 - 6 Percentage of Libraries Where Offering Food in the Library has Led to Higher Carpeting, Furnishing or other Décor-Related Costs, Broken Out by Number of Annual Visitors to the Library

Library Policies For Preventing Food Damage to Library Assets

We asked the libraries in the sample to briefly tell us what they did to prevent food and beverages from damaging library assets. Their responses are listed below:

Table 8 - 1 Percentage of Library Cafes or Restaurants that are Wireless Hot Spots

Table 8 - 2 Percentage of Library Cafes or Restaurants that Are Wireless Hot Spots, Broken Out by Type of Library

Table 8 - 3 Percentage of Library Cafes or Restaurants that are Wireless Hot Spots, Broken Out by Number of Annual Visitors to the Library

Table 8 - 4 Percentage of Library Cafes or Restaurants that Offer Workstations to Students

Table 8 - 5 Percentage of Library Cafes or Restaurants that Offer Workstations to Students, Broken Out by Type of Library

Table 8 - 6 Percentage of Library Cafes or Restaurants that Offer Workstations to Students, Broken Out by Annual Visitors to the Library

Table 8 - 7 Percentage of Library Cafes or Restaurants that Offer Outdoor Seating

Table 8 - 8 Percentage of Library Cafes or Restaurants that Offer Outdoor Seating, Broken Out by Type of Library

Table 8 - 9 Percentage of Library Cafes or Restaurants that Offer Outdoor Seating, Broken Out by Number of Annual Visitors to the Library

Table 9 - 1 Percentage of Library Cafés or Restaurants that Serve Muffins

Table 9 - 2 Percentage of Library Cafés or Restaurants that Serve Muffins, Broken Out by Type of Library

Table 9 - 3 Percentage of Library Cafés or Restaurants that Serve Muffins, Broken Out by Number of Annual Visitors to the Library

Table 9 - 4 Percentage of Library Cafés or Restaurants that Serve Croissants

Table 9 - 5 Percentage of Library Cafés or Restaurants that Serve Croissants, Broken Out by Type of Library

Table 9 - 6 Percentage of Library Cafés or Restaurants that Serve Croissants, Broken Out by Annual Visitors to the Library

Table 9 - 7 Percentage of Library Cafés or Restaurants that Serve Bagels

Table 9 - 8 Percentage of Library Cafés or Restaurants that Serve Bagels, Broken Out by Type of Library

Table 9 - 9 Percentage of Library Cafés or Restaurants that Serve Bagels, Broken Out by Number of Annual Visitors to the Library

Table 9 - 10 Percentage of Library Cafés or Restaurants that Serve Sandwiches

Table 9 - 11 Percentage of Library Cafés or Restaurants that Serve Sandwiches, Broken Out by Type of Library

Table 9 - 12 Percentage of Library Cafés or Restaurants that Serve Sandwiches, Broken Out by Number of Annual Visitors to the Library

Table 9 - 13 Percentage of Library Cafés or Restaurants that Serve Hot Sandwiches

Table 9 - 14 Percentage of Library Cafés or Restaurants that Serve Hot Sandwiches, Broken Out by Type of Library

Table 9 - 15 Percentage of Library Cafés or Restaurants that Serve Hot Sandwiches, Broken Out by Number of Annual Visitors to the Library

Table 9 - 16 Percentage of Library Cafés or Restaurants that Serve Grilled Sandwiches

Table 9 - 17 Percentage of Library Cafés or Restaurants that Serve Grilled Sandwiches, Broken Out by Type of Library

Table 9 - 18 Percentage of Library Cafés or Restaurants that Serve Grilled Sandwiches, Broken Out by Number of Annual Visitors to the Library

Table 9 - 19 Percentage of Library Cafés or Restaurants that Serve Hamburgers

Table 9 - 20 Percentage of Library Cafés or Restaurants that Serve Hamburgers, Broken Out by Type of Library

Table 9 - 21 Percentage of Library Cafés or Restaurants that Serve Hamburgers, Broken Out by Number of Annual Visitors to the Library

Table 9 - 22 Percentage of Library Cafés or Restaurants that Serve Soup

Table 9 - 23 Percentage of Library Cafés or Restaurants that Serve Soup, Broken Out by Type of Library

Table 9 - 24 Percentage of Library Cafés or Restaurants that Serve Soup, Broken Out by Number of Annual Visitors to the Library

Table 9 - 25 Percentage of Library Cafés or Restaurants Food Service Operations that Serve Main Entrees

Table 9 - 26 Percentage of Library Cafés or Restaurants that Serve Main Entrees, Broken Out by Type of Library

Table 9 - 27 Percentage of Library Cafés or Restaurants that Serve Main Entrees, Broken Out by Number of Annual Visitors to the Library

Table 9 - 28 Percentage of Library Cafés or Restaurants that Serve Yogurt

Table 9 - 29 Percentage of Library Cafés or Restaurants that Serve Yogurt, Broken Out by Type of Library

Table 9 - 30 Percentage of Library Cafés or Restaurants that Serve Yogurt, Broken Out by Number of Annual Visitors to the Library

Table 9 - 31 Percentage of Library Cafés or Restaurants that Serve Popcorn

Table 9 - 32 Percentage of Library Cafés or Restaurants that Serve Popcorn, Broken Out by Type of Library

Table 9 - 33 Percentage of Library Cafés or Restaurants that Serve Popcorn, Broken Out by Number of Annual Visitors to the Library

Table 10 - 1 Percentage of Library Cafés or Restaurants that Have Been Successful in Increasing the Number of Patrons Visiting the Library

Table 10 - 2 Percentage of Library Cafés or Restaurants that Have Been Successful in Increasing the Number of Patrons Visiting the Library, Broken Out by Type of Library

Table 10 - 3 Percentage of Library Cafés or Restaurants that Have Been Successful in Increasing the Number of Patrons Visiting the Library, Broken Out by Number of Annual Visitors to the Library

Table 10 - 4 Percentage of Libraries for Whom Operating a Café in the Library has Led Patrons to Spend More Time in the Library

Table 10 - 5 Percentage of Libraries for Whom Operating a Café in the Library has Led Patrons to Spend More Time in the Library, Broken Out by Type of Library

Table 10 - 6 Percentage of Libraries for Whom Operating a Café in the Library has Led Patrons to Spend More Time in the Library, Broken Out by Number of Annual Visitors to the Library

Table 11 - 1 Percentage of Libraries that Have Vending Machines in Any of Their Buildings

Table 11 - 2 Percentage of Libraries that Have Vending Machines in Any of Their Buildings, Broken Out by Type of Library

Table 11 - 3 Percentage of Libraries that Have Vending Machines in Any of Their Buildings, Broken Out by Number of Annual Visitors to the Library

Table 11 - 4 Mean, Median, Minimum and Maximum of the Number of Vending Machines Libraries Have In All of Their Locations and Buildings

Table 11 - 5 Mean, Median, Minimum and Maximum of the Number of Vending Machines Libraries Have In All of Their Locations and Buildings, Broken Out by Type of Library

Table 11 - 6 Mean, Median, Minimum and Maximum of the Number of Vending Machines Libraries Have In All of Their Locations and Buildings, Broken Out by Number of Annual Visitors to the Library

Table 11 - 7 Percentage of Libraries that Have Mobile Kiosks or Carts to Serve Out of the Way Places in the Library

Table 11 - 8 Percentage of Libraries that Have Mobile Kiosks or Carts to Serve Out of the Way Places in the Library, Broken Out by Type of Library

Table 11 - 9 Percentage of Libraries that Have Mobile Kiosks or Carts to Serve Out of the Way Places in the Library, Broken Out by Number of Annual Visitors to the Library

Table 12 - 1 Percentage of Library Cafes or Restaurants that Cater Library Functions

Table 12 - 2 Percentage of Library Cafes or Restaurants that Cater Library Functions, Broken Out by Type of Library

Table 12 - 3 Percentage of Library Cafes or Restaurants that Cater Library Functions, Broken Out by Number of Annual Visitors to the Library

Table 13 - 1 Percentage of Libraries Offering Various Kinds of Advice to Similarly Situated Libraries Wanting to Start a Library Cafe

Table 13 - 2 Percentage of Libraries Offering Various Kinds of Advice to Similarly Situated Libraries Wanting to Start a Library Cafe, Broken Out by Type of Library

Table 13 - 3 Percentage of Libraries Offering Various Kinds of Advice to Similarly Situated Libraries Wanting to Start a Library Cafe, Broken Out by Number of Annual Visitors to the Library

Abstract

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