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Premium Company Profile: Reynolds American, Inc.

Published by: Datamonitor

Published: Nov. 26, 2007 - 39 Pages


Table of Contents


Overview
Catalyst
Summary
Company Structure
Company Overview and Key Facts
Company Locations and Subsidiaries
Company Financials
Overview
Revenue by Division
Products and Services List
Major Products and Services
Competitors and strategic business relationships
Top Competitors
Suppliers and Partners
Clients
Shareholding Structure
Strategy
Strategy
SWOT Analysis
Overview
Strengths
Weaknesses
Opportunities
Threats
Value Chain Analysis
Overview
Raw material
Overview
Manufacturing
Overview
Distribution and sales
Overview
Marketing and advertising
Overview
List of Key Employees
Key Employee Biographies
Financial and Operational Overview
Financial Overview
Key Industry-specific Ratios
Appendix
Data Definitions
Ask the analyst
Datamonitor consulting
Disclaimer
TABLES
Table 1: Reynolds American- Key Facts
Table 2: Reynolds American - Other Locations and Subsidiaries
Table 3: Reynolds American - Revenue by Division, 2005-2006 ($ Mn)
Table 4: Reynolds American - List of Products
Table 5: Reynolds American - List of Brands
Table 6: Reynolds American - List of Competitors
Table 7: Reynolds American - Key Shareholders
Table 8: Reynolds American - SWOT Analysis Summary
Table 9: Reynolds American - Value Chain Analysis
Table 10: Reynolds American - Key Employees
Table 11: Reynolds American - Financial and Operational Highlights, 2002-2006 ($ Mn)
Table 12: Reynolds American - Key Industry-specific Ratios, 2002-2006
Table 13: Reynolds American - Data Definitions


Abstract

Introduction

Reynolds American (RAI) is a holding company engaged in the manufacture and sale of cigarettes. The company operates either independently or through joint ventures in the US, France, Spain and Italy. For building long term shareholders value, the company is planning to increase its market share and revise the portfolio of its key tobacco operating subsidiaries.

Scope

Contains corporate strategy, value chain presence and SWOT Analysis Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

RAI is the holding company formed to facilitate the merger of RJR Tobacco Company and Brown & Williamson Tobacco Corporation, the US subsidiary of British American Tobacco (BAT) in 2004. RAI's wholly-owned operating subsidiaries are R. J. Reynolds Tobacco Company (RJR Tobacco), Santa Fe Natural Tobacco Company (Santa Fe), Lane Limited (Lane) and R. J. Reynolds Global Products (GPI). RAI's research and development (R&D) expenditure increased from $48 million in 2004 to $58 million in 2007, at a CAGR of 10%. RAI's research and development activities are focused on creating efficient methods of preparing tobacco blends, as well as developing product enhancements, launching new products and introducing packaging innovations.

Reasons to Purchase

Access all the important information and analysis on the company in a single report Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain Gain access to company's adjusted five year financial data along with key ratios and market capitalization


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