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Guide to Business Plan Writing, 3rd Edition

Published by: Drug and Market Development Publishing

Published: Nov. 1, 2007 - 79 Pages


Table of Contents


Chapter 1: Executive Summary

Chapter 2: Introduction

The Purpose of a Business Plan

The Purpose of This Guide

Chapter 3: Planning the Business

Introduction

The Product or Service

The Market

The Competition

The Intellectual Property

The Regulatory Environment

The Strategy

Research and Development

Production

Market Entry

The Team

The Corporate Structure

The Operations

The Financials

The Simplicity

The Iteration

Additional Considerations

Chapter 4: Writing the Plan

Your Audience

The Thesis Statements

The Support

The Execution

Section 3: Writing the Plan

Responsibilities of the Writer

Introduction to the Template

Executive Summary

The Opening

The Flow

An Overview of the Company

Market

Description

Size and Growth Rates

Trends

Unmet Needs

Rate of Adoption

Pricing

Potential Share of Your Product or Service

The Technology

Current Status

Matching the Technology with the Market

Future Development

The Intellectual Property (IP)

Freedom to Operate

Current IP

Future IP

The Regulatory Environment (If Applicable)

The Competition

The Strategy

Research and Development

Commercialization

Production

Distribution

Marketing

The Timelines

The Operations

The Team

Current Team and Why It Is Capable

Future Hires

Risks

Financials

Financing Strategy

Historical Financials

Projections

Exit Strategy

The Investment Opportunity

The Appendices

Additional Market Information

Detailed Technical Information

Financial Documents

Biographies of Team Members

Additional Information

Appendix 1: Sample Business Plan

Appendix 2: Example Financial Statements and Notes to the Financial Statements

Appendix 3: Example Pro forma Financial Statements for a Drug Development Company over 2 years by Quarter




Table of Exhibits




Exhibit 3.1 Example of a Top-Down Model (In $ millions)

Exhibit 3.2 Example of a Bottom-Up Model (In $ millions)

Exhibit 3.3 Additional Examples of Bottom-Up Models

Exhibit 3.4 Examples of Incorporating Growth Rates (In $ millions)

Exhibit 4.1 Your Audiences

Exhibit 4.2 Representative Comparative Analysis

Exhibit 4.3 Representative Gantt Chart for Technology Development

Abstract

D&MD's Guide to Business Plan Writing, 3rd edition helps companies in the life sciences industry create an effective business plan for early and mid-stage stage business ventures. Businesses in the life science industry, which includes biotechnology, agricultural technology, pharmaceutical products, health services and medical devices, face similar hurdles in the development of their businesses. These challenges are often distinct from what is faced in other non-life science based industries.

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