|
Published by: Key Note Publications Ltd
Published: Nov. 1, 2007 - 114 Pages
Table of Contents
- Executive Summary
- 1. Market Definition
- REPORT COVERAGE
- MARKET SECTORS
- MARKET TRENDS
- An Historic Perspective
- The New World, Branding and Varietals
- Influence of Drinks Fashions
- Retailing Trends
- Supplier Consolidation
- ECONOMIC TRENDS
- Population
- Table 1: UK Resident Population Estimates by Sex (000), Mid-Years 2002-2006
- Gross Domestic Product
- Table 2: UK Gross Domestic Product at Current and Annual Chain-Linked Prices (£m), 2002-2006
- Inflation
- Table 3: UK Rate of Inflation (%), 2002-2006
- Unemployment
- Table 4: Actual Number of Unemployed Persons in the UK (million), 2002-2006
- Household Disposable Income
- Table 5: UK Household Disposable Income Per Capita (£), 2002-2006
- MARKET POSITION
- The UK
- Table 6: Wine in the Total UK Alcoholic Drinks Market (£bn and %), 2006
- Overseas
- 2. Market Size
- THE TOTAL MARKET
- Table 7: The Total UK Wine Market by Value and Volume at Current Prices (£m at rsp, million litres and £), 2003-2007
- Figure 1: The Total UK Wine Market by Value at Current Prices (£m at rsp), 2003-2007
- Figure 2: The Total UK Wine Market by Volume (million litres), 2003-2007
- Figure 3: The Total UK Wine Market by Average Price of Wine per Litre (£ per litre), 2003-2007
- BY MARKET SECTOR
- Still and Sparkling
- Table 8: The UK Still and Sparkling Wine Sectors by Value at Current Prices (£m at rsp and %), 2003-2007
- Figure 4: The UK Still and Sparkling Wine Sectors by Value at Current Prices (£m at rsp), 2003-2007
- Red, White and Rosé
- Table 9: The UK Red, White and Rosé Sectors by Value at Current Prices (£m at rsp and %), 2003-2007
- Figure 5: The UK Red, White and Rosé Sectors by Value at Current Prices (£m at rsp), 2003-2007
- Single Varietals
- Brands and Vineyards
- Country and Region of Origin
- Table 10: Wines Bought Most Often by Country (% of adults), 2007
- Quality or Price
- 3. Industry Background
- Recent History
- Number of Companies
- Employment
- Regional Variations in the Marketplace
- Distribution
- Off-Trade Distribution
- On-Trade Distribution
- How Robust is the Market?
- Legislation
- UK Legislation
- EU Legislation
- KEY TRADE ASSOCIATIONS
- Wine & Spirit Trade Association
- Other Associations
- 4. Competitor Analysis
- THE MARKETPLACE
- MARKET LEADERS — COUNTRIES
- Table 11: Principal Origins of UK Wine Imports by Volume (%), 1996, 2000, 2004 and 2007
- France
- Australia
- Other Countries
- MARKET LEADERS — COMPANIES
- Table 12: Major Suppliers of Wine in the UK†, 2006
- Constellation Europe Ltd
- Company Structure
- Financial Results
- Diageo PLC
- Company Structure
- Financial Results
- E. & J. Gallo Winery Europe
- Company Structure
- Financial Results
- Foster's EMEA
- Company Structure
- Financial Results
- Pernod Ricard UK Ltd
- Company Structure
- Financial Results
- Other Companies
- OUTSIDE SUPPLIERS
- MARKETING ACTIVITY
- Main Media Advertising Expenditure
- Table 13: Main Media Advertising Expenditure on Wines (£000), Years Ending June 2006 and 2007
- Other Marketing
- 5. Brand Strategy
- INTRODUCTION
- RESEARCH FINDINGS
- Table 14: Attitudes Towards Types of Wine Bought (% of respondents), 2007
- COMPANIES' BRANDS
- Table 15: Wines `Ever Drunk' (% of respondents), 2006
- Table 16: Leading Brands/Named Wines in the UK, 2007
- BRANDS BY COUNTRY
- 6. Strengths, Weaknesses, Opportunities and Threats
- STRENGTHS
- WEAKNESSES
- OPPORTUNITIES
- THREATS
- 7. Buying Behaviour
- CONSUMER PENETRATION
- Table 17: Drinkers of Bottled Table Wine by Amount Consumed (% of adults), 2004-2007
- WINE PURCHASERS
- Table 18: Main Types of Wine Ever Bought by Sex, Age and Social Grade (% of respondents), 2007
- Table 19: Choosing Wine by Varietal, Brand, Country or Region by Sex, Age and Social Grade (% of respondents), 2007
- Table 20: Other Methods of Choosing Wines by Sex, Age and Social Grade (% of respondents), 2007
- 8. Current Issues
- 2007 SUMMER WEATHER
- DRINKS FASHIONS
- RETAILER DEVELOPMENTS
- AWARDS FOR ENGLISH WINE
- SMOKING BAN EFFECTS
- BUDGET 2007
- ONLINE MARKET
- 9. The Global Market
- TOTAL MARKET TRENDS
- MAJOR PRODUCERS
- France
- Italy
- Other European Exporters
- New World Producers
- GLOBAL GROUPS
- 10. Forecasts
- INTRODUCTION
- The Economy
- Population
- Table 21: Forecast UK Resident Population by Sex (000), Mid-Years 2007-2011
- Gross Domestic Product
- Table 22: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2007-2011
- Inflation
- Table 23: Forecast UK Rate of Inflation (%), 2007-2011
- Unemployment
- Table 24: Forecast Actual Number of Unemployed Persons in the UK (million), 2007-2011
- FORECASTS 2008 to 2012
- Table 25: The Forecast Total UK Wine Market by Value at Current Prices (£m at rsp), 2008-2012
- MARKET GROWTH
- Figure 6: Growth in the Total UK Wine Market by Value at Current Prices (£m at rsp) 2003-2012
- FUTURE TRENDS
- 11. Company Profiles
- Constellation Europe Ltd
- Diageo Plc
- Foster's Emea Ltd
- Majestic Wine Plc
- Oddbins Ltd
- Pernod Ricard Uk Ltd
- Scottish & Newcastle Plc
- 12. Company Financials
- 13. Consumer Confidence
- METHODOLOGY
- KEY FINDINGS THIS QUARTER
- THE WILLINGNESS TO BORROW
- Confidence Improves
- Table A: The Average Amount Consumers Are Willing to Borrow in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2006-2007
- Willingness to Borrow Slips Slightly
- Table B: The Number of Adults Willing to Borrow in Order to Purchase Expensive Items (000 and %), February 2006-2007
- SPENDING FROM SAVINGS
- Slight Increase in Spending from Savings
- Table C: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2006-2007
- Saving Grows in Relative Importance
- Table D: The Average Amounts Adults Are Confident Spending to Purchase Expensive Items (£ and %), February 2006-2007
- 14. Further Sources
- Associations
- Publications
- General Sources
- Government Publications
- Bisnode Sources
AbstractUK consumers spent a record £10.65bn on wine in 2006, but are predicted to spend even more in 2007, with wine continuing to take market share from beer and spirits. As a replacement for the declining ready-to-drink (RTD) sector — which includes alcoholic beverages such as Smirnoff Ice and Bacardi Breezer — wines such as sparkling rosé and the trendiest varietals (grape types), Pinot Grigio for example, have given wine an unusual fashion boost in the mid-decade.
Away from the fashion drinks market, wine shows some signs of saturation. This saturation follows 2 decades of good growth, which saw wine adopted as a regular drink (and supermarket trolley item) by the majority of the British population even though almost all wine is imported (British production being negligible). Nevertheless, regular consumer surveys show that penetration for drinking wine has levelled off at around 65% of adults; however, the typical drinker is spending more per bottle as tastes in wine become more sophisticated.
The surveys also reveal that a third of adults buy supermarket `own-label' wine, indicating the importance of the grocers' superstores in developing a take-home wine market. In the on-trade, the conversion of many public houses into gastro pubs has helped wine sales, as has the UK-wide ban on smoking in pubs and restaurants since July 2007.
Australia continues its inexorable rise as the UK's leading supplier, having overtaken France in 2005 to reach a market share of 23% in 2007. Overall, the New World countries have more than 50% of the UK market, from a minor position 20 years ago.
New World suppliers have gained share by focusing their marketing on a small number of popular brands, such as Jacob's Creek or Blossom Hill, whereas the European supply remains highly fragmented across individual growers. In a market that is fragmented overall, there has been some consolidation internationally, producing giant brand owners such as Constellation Brands of the US, Foster's Group of Australia and Pernod Ricard of France.
Prospects for future value growth remain reasonably good, with wine increasingly seen as the most civilised way of drinking alcohol, and a trend towards the consumption of more expensive wines. Key Note forecasts an annual increase of between 2.9% and 5% between 2008 and 2012.
Get Full Details About This Report >>
|
|
US: 800.298.5699
Int'l: +1.240.747.3093
|
|
|
