Childrenswear

Published by: Key Note Publications Ltd

Published: Nov. 1, 2007 - 98 Pages

Table of Contents

EXECUTIVE SUMMARY

1. Market Definition

REPORT COVERAGE

ΜΑRΚΕΤ SECTORS

MARKET TRENDS

Demographic Influences

Table 1: The UK Child Population (000), 2001, 2003 and 2005

Table 2: Number and Rate of UK Live Births, 2002-2006

Deflation in the Clothing Market

Table 3: Implied Deflators in the UK Retail Market (index 2003=100), 2002-2006

Interweb Gains

Fairtrade

ECONOMIC TRENDS

Gross Domestic Product

Table 4: UK Gross Domestic Product at Current and Annual Chain-Linked Prices (£m), 2002-2006

Household Disposable Income

Table 5: UK Household Disposable Income Per Capita (£), 2002-2006

Inflation

Table 6: UK Rate of Inflation (%), 2002-2006

MARKET POSITION

The UK

Table 7: Trends in Total Consumer Expenditure and Spending on Clothing (index 2002=100), 2002-2006

Overseas

2. Market Size

THE TOTAL MARKET

Table 8: The Total UK Market for Childrenswear by Sector by Value at Current Prices (£m at rsp), 2002-2006

Figure 1: The Total UK Market for Childrenswear by Sector by Value at Current Prices (£m at rsp), 2002-2006

BY MARKET SECTOR

Girls' Clothing

Table 9: The UK Girls' Clothing Sector by Value at Current Prices (£m at rsp and %), 2002-2006

Boys' Clothing

Table 10: The UK Boys' Clothing Sector by Value at Current Prices (£m at rsp and %), 2002-2006

Infants' Clothing

Table 11: The UK Infants' Clothing by Value at Current Prices (£m at rsp and %), 2002-2006

Schoolwear

OVERSEAS TRADE

Table 12: UK Imports and Exports of Clothing by Value (£m) 2003-2006

3. Industry Background

RECENT HISTORY

NUMBER OF COMPANIES

Table 13: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Wearing Apparel, and Dressing and Dyeing of Fur by Turnover Sizeband (number and %), 2007

EMPLOYMENT

Table 14: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Wearing Apparel, and Dressing and Dyeing of Fur by Employment Sizeband (number and %) 2007

DISTRIBUTION

HOW ROBUST IS THE MARKET?

LEGISLATION

Organic Textiles

Fairtrade Clothing

KEY TRADE ASSOCIATIONS

British Retail Consortium

National Childrenswear Association

Schoolwear Association

4. Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

Manufacturers and Distributors

Cosalt PLC

Company Structure

Current and Future Developments

Financial Results

Specialist Schoolwear Suppliers

Clothing Retailers

Adams Kids Ltd

Company Structure

Current and Future Developments

Financial Results

H&M Hennes & Mauritz UK Ltd

Company Structure

Current and Future Developments

Financial Results

New Look Group Ltd

Company Structure

Current and Future Developments

Financial Results

Next PLC

Company Structure

Current and Future Developments

Financial Results

Mixed Retailers

Bhs Ltd

Company Structure

Current and Future Developments

Financial Results

Debenhams Retail PLC

Company Structure

Current and Future Developments

Financial Results

Marks and Spencer PLC

Company Structure

Current and Future Developments

Financial Results

Mothercare PLC

Company Structure

Current and Future Developments

Financial Results

Woolworths PLC

Company Structure

Current and Future Developments

Financial Results

Supermarkets

ASDA Stores Ltd

Company Structure

Current and Future Developments

Financial Results

J Sainsbury PLC

Company Structure

Current and Future Developments

Financial Results

Tesco PLC

Company Structure

Current and Future Developments

Financial Results

Value Retailers

Matalan Ltd

Company Structure

Current and Future Developments

Financial Results

Primark Stores Ltd

Company Structure

Current and Future Developments

Financial Results

Other Value and Discount Retailers

The Peacock Group PLC

QS Group PLC

Other Retailers

OUTSIDE SUPPLIERS

mARKETING ACTIVITY

Main Media Advertising

Table 15: Main Media Advertising Expenditure on Childrenswear (£000), Years Ending June 2006 and 2007

Recent Campaigns

Adams Kids

ASDA

Marks and Spencer

Matalan

New Look

Next

Exhibitions

5. Strengths, Weaknesses, Opportunities and Threats

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

6. Buying Behaviour

consumer penetration

Spending on Children's Clothing

Table 16: Expenditure on Children's Clothing in the Last 12 Months (% of adults), 2007

By Sex

Table 17: Expenditure on Children's Clothing in the Last 12 Months by Sex (% of adults), 2007

By Age

Table 18: Expenditure on Children's Clothing in the Last 12 Months by Age (% of adults), 2007

By Social Grade

Table 19: Expenditure on Children's Clothing in the Last 12 Months by Social Grade (% of adults), 2007

By Presence of Children in the Household

Table 20: Expenditure on Children's Clothing in the Last 12 Months by Presence and Age of Children (% of adults), 2007

7. Current Issues

COMPANY AND BRAND DEVELOPMENTS

Blue Max

Boden

Bratz

Chukka

Crew Clothing

Disney

English Roses

Fat Face

House of Fraser

John Lewis

Littlewoods

National Schoolwear Centres

TK Maxx

ETHICAL ISSUES

LARGER SIZES

Table 21: Size Limits for Zero VAT Rating on Clothes for Young Children (centimetres and inches), 2007

UNIFORM PRICING

8. The Global Market

GLOBAL TRENDS

GLOBAL COMPANY DEVELOPMENTS

Bhs (India)

Cherokee (Chile)

Du Pareil au Même (France)

Fruit of the Loom and Marvel (US)

Hirdaramani (Sri Lanka)

Kellwood and Hanna Andersson (US)

Lands' End (US)

Mamiye Brothers and Little Me (US)

Mothercare (China)

Oilily (US)

Sutter Holding and CIC & Company (US)

9. Forecasts

INTRODUCTION

Economic Growth

Table 22: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2007-2011

Inflation

Table 23: Forecast UK Rate of Inflation (%), 2007-2011

Demographics

Table 24: UK Population Projections by Age (000), 2004, 2006, 2008 and 2010

FORECASTS 2007 TO 2011

Table 25: The Forecast UK Market for Childrenswear by Value at Current Prices (£m at rsp), 2007-2011

MARKET GROWTH

Figure 2: The UK Market for Childrenswear by Value at Current Prices (£m at rsp), 2002-2011

FUTURE TRENDS

Adult Crossover

Adding Value

10. Company Profiles

Asda Stores Ltd

Debenhams Retail Plc

Marks And Spencer Plc

Next Plc

Primark Stores Ltd

Woolworths PLC

11. Consumer Confidence

METHODOLOGY

KEY FINDINGS THIS QUARTER

THE WILLINGNESS TO BORROW

Confidence Improves

Table A: The Average Amount Consumers Are Willing to Borrow in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2006-2007

Willingness to Borrow Slips Slightly

Table B: The Number of Adults Willing to Borrow in Order to Purchase Expensive Items (000 and %), February 2006-2007

SPENDING FROM SAVINGS

Slight Increase in Spending from Savings

Table C: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2006-2007

Saving Grows in Relative Importance

Table D: The Average Amounts Adults Are Confident Spending to Purchase Expensive Items (£ and %), February 2006-2007

Further Sources

Associations

General Sources

Government Publications

Other Sources

Bisnode Sources

Abstract

This Key Note Market Report examines the performance of the UK childrenswear market, which comprises clothing for the under-15s. The market was valued at £6.44bn in 2006, having grown by 11.5% since 2002. The main sectors considered are girls' and boys' clothing to age 14 and infants' clothing for the under-2s.

Childrenswear experienced slower growth than was apparent in the total clothing market over the review period (2002 to 2006). While the garment sector as a whole has suffered deflation — owing to the entry of discount and value retailers, and the success of the supermarket ranges — the childrenswear market has been even more exposed to these trends. The under-10s sector, in particular, is accessible and highly competitive. Given the fact that children's clothing has a relatively short wear life — often just a single season, as children grow — it is not surprising that families have sought to take advantage of lower prices.

Even so, sales of childrenswear have been growing year-on-year overall. Higher per-capita spending on children has been a major driver of this growth, with smaller family sizes, later parenting ages and a greater focus on children all contributing. In addition, the birth rate has been rising, increasing the physical size of the under-4s market in particular.

While the general trend has been to focus on price, this has been most evident in the schoolwear sector, which has become an annual battleground among supermarkets, and clothing and mixed retailers, which tend to use price as the main attraction to shoppers in the back-to-school season.

Some influences have added value to the market. The increased media awareness of children has opened the market to more fashion-led influences, as well as merchandising tie-ups with other media, such as music and film. Organic and fairtrade cotton have also begun to gain a larger presence.

Key Note anticipates that spending on children's products, including clothing, will continue to rise in the medium term. This will be driven by inflationary influences, as well as by suppliers trying to recover higher margins after years of focusing on price.

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