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Mobile Broadcasting In Korea: A Tough Challenge

Published by: Ovum Plc

Published: Oct. 22, 2007 - 9 Pages


Table of Contents


Key messages
Mobile broadcast enabled devices are spreading
The business model is still emerging
Financial performance of DMB service providers
Advertisement revenues
Launch of interactive services
Impact on mobile operators’ performances
Table of figures
Figure 1 Uptake of DMB services in Korea
Figure 2 Split of T-DMB device types in Korea (accumulated sales base)
Figure 3 Financials of DMB service providers (W million)


Abstract

Since the launch of the first satellite digital multimedia broadcasting (DMB) service in May 2005, Korea has been a trailblazer for mobile broadcasting services. While sales of DMB-enabled mobile devices are growing, service providers’ financial results have shown little improvement. Suran Seong assesses the progress and issues so far.


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