Strategies to Accelerate Handset Financing in Emerging Markets : Market Research Report

Strategies to Accelerate Handset Financing in Emerging Markets

Published: Nov. 12, 2007 - 57 Pages

1. The Near-term Handset Market: 1. Size of the Near-term Market; 2. Location of the Near-term Market; 3. Top Ten Near-term Markets; 4. Characteristics of the Near-term Market
2. Financing Options for Near-term Handset Buyers: 1. Financial Services Landscape; 2. Formal Financing Services in the Top Ten Near-term Markets; 3. Informal Financing Services in the Top Ten Near-term Markets; 4. Interaction between Financing Institutions; 5. Sources of Credit within the Top Ten Near-term Markets; 6. Portfolio of Financing Mechanisms
3. Resource Guides: 1. Worldwide Near-Term First-time Mobile Handset Purchaser Market Size; 2. Key Partnership Organizations in Top Ten Near-term Markets; 3. Characteristics of Key US-based Global Microfinance Networks
Table and Figures: Table 1 - Countries with Mobile Penetration Rates Exceeding 100% in mid-2007; Table 2 - Large Emerging Markets with Mobile Penetration Rates Under 60% in mid-2007; Table 3 - Calculation of Near-term Market for First-time Handset Buyers (mid-2007); Table 4 - Near-term Market Candidates in Emerging Markets by Region; Table 5 - Emerging Markets with Zero Near-term Market Candidates; Table 6 - Illiteracy and Languages Spoken in the Top Ten Near-term Markets; Table 7 - Financial Services Targeted to Low-income Populations in Near-term Markets; Table 8 - Usage of Financial Services per 100 People; Table 9 - Target Partners for the Portfolio of Financing Instruments; Resource Table A - Worldwide Near-Term First-time Mobile Handset Purchaser Market Size; Resource Table B - Key Partnership Organizations in Top Ten Near-term Markets; Resource Table C - Characteristics of Key US-based Global Microfinance Networks; Figure A - Income Stratification of the Global Population; Figure B - Top Ten Near-term Markets for First-time Handset Sales; Figure C - Average Income Band and Market Size for Emerging Markets; Figure D - ARPU Trend across Near-term Handset Markets; Figure E - Handset Average Sales Price Trend; Figure F - Pre-paid Subscribers as a Percent of Total Mobile Subscribers; Figure G - Net Enrollment Rates in Primary & Secondary School in Near-term Handset Markets; Figure H - Rural and Urban Near-term Market Size; Figure I - Ownership and Usage of “Old” vs. “New” Technologies, Interview Respondents; Figure J - Uses of a US$ 20 or US$ 100 Gift, Interview Respondents; Figure K - Estimated and Actual Cost of Entry-level Handset; Figure L - Significant Barriers to First-time Mobile Handset Purchases; Figure M - Average Price of a Low-End Handset as a Percentage of Average Monthly Income of Near-Term Market Individuals; Figure N - Financial Services Reach Continuum; Figure O - Formal and Semi-Formal Financial Services Penetration in the Top Ten Near-term Markets; Figure P - Prominent Financing Mechanisms across Near-term Markets; Figure Q - Household Access to Formal Financial Services; Figure R - Geographic Reach of Banks and ATMs (2005); Figure S - Annual Workers’ Remittances to Top 10 Near-term Markets (2005); Figure T - Formal and Informal Linkages in Credit Delivery to Lower-income Populations

Abstract

There are 1.5 billion people in emerging markets who do not currently own a mobile handset but are willing and, through appropriate business models, would be able to purchase one within the next 12 to 24 months. This market segment, defined as the near-term consumer market, is found in the economic strata between those who already have a mobile phone and the 1.1 billion people living on the equivalent of less than $1 per day. These near-term purchasers are extremely price-sensitive and geographically dispersed, presenting unique challenges for handset manufacturers. This report provides foundational tools and data to inform innovative business models that will stimulate first-time mobile handset purchases through financing and provides mobile communications business managers with strategies and tools for increasing revenues in emerging markets in a 12-24 month time frame. Data, insights and recommendations can be applied to realize revenue growth, maintain profit margins, execute within a limited budget, and set realistic internal expectations.

Part 1 sizes, locates and characterizes the near-term handset market. An overview of the main inhibitors to purchasing a new handset is also provided.

Part 2 describes the financial services landscape of the ten largest near-term markets, which include China, India, Indonesia, Bangladesh, Iran, Egypt, Vietnam, Brazil, Pakistan and Mexico. Through in-depth interviews with prospective near-term market candidates and local financial services experts, Vital Wave Consulting offers a set of strategies to tap into formal and informal financing mechanisms to accelerate first-time mobile handset sales.

Part 3 consists of two Resource Guides. The first includes data for 119 countries, including the size of the near-term market, overall population, mobile penetration rates as of mid-2007, and the annual income levels (ceiling and floor) for the near-term target market. The second Resource Guide provides information on more than 50 financial services organizations that are potential partners for programs to extend financial services to near-term handset market candidates. Data include the organization’s name, type and reach (clients served).

Get Full Details About This Report >>

US: 800.298.5699

Int'l: +1.240.747.3093

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

Strategies to Accelerate Handset Financing in Emerging Markets

Table of Contents

Abstract