Functional Drinks in Denmark

Published by: Euromonitor International

Published: Jul. 1, 2007 - 39 Pages

Table of Contents

SOFT DRINKS IN DENMARK

Executive Summary

Health and Wellness A Driving Force

Cross-border Trade A Constant Issue

Danes Want Quality

Innovation Increasing Segmentation

Domestic Brands Fight Back

Health Trend To Remain Important

Key Trends and Developments

Health and Wellness Issues Come To the Fore

Cross-border Trade A Growing Problem

Development of Premium Segment

Innovation To Maintain Consumer Interest

Market Data

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2001-2006

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2001-2006

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2001-2006

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2001-2006

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2006

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2006

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2006

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2001-2006

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2001-2006

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2001-2006

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2001-2006

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2002-2006

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2006

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2002-2006

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2006

Table 17 Company Shares of Off-trade Soft Drinks by Value 2002-2006

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2003-2006

Table 19 Penetration of Private Label (as sold) by Sector by Volume 2002-2006

Table 20 Penetration of Private Label by Sector by Value 2002-2006

Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2006

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011

Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011

Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011

Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006-2011

Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2006-2011

Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2006-2011

Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2006-2011

Appendix

Concentrates Conversions

Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2001-2006

Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2001-2006

Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2002-2006

Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2006

Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2002-2006

Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2006

Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2002-2006

Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2003-2006

Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2006-2011

Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2006-2011

Institutional Bottled Water Sales

Table 40 Sales of Bottled Water to Institutional Channel 2001-2006

Published Data Comparisons

Definitions

LOCAL COMPANY PROFILES - DENMARK

Aqua D'or Mineral Water A/S

Strategic Direction

Key Facts

Summary 2 Aqua d’Or Mineral Water A/S: Key Facts

Summary 3 Aqua d’Or Mineral Water A/S: Operational Indicators

Company Background

Production

Competitive Positioning

Harboe Bryggeri A/S

Strategic Direction

Key Facts

Summary 4 Harboe Bryggeri A/S: Key Facts

Summary 5 Harboe Bryggeri A/S: Operational Indicators

Company Background

Production

Competitive Positioning

Royal Unibrew A/S

Strategic Direction

Key Facts

Summary 6 Royal Unibrew A/S: Key Facts

Summary 7 Royal Unibrew A/S: Operational Indicators

Company Background

Production

Competitive Positioning

Rynkeby Foods A/S

Strategic Direction

Key Facts

Summary 8 Rynkeby Foods A/S: Key Facts

Summary 9 Rynkeby Foods A/S: Operational Indicators

Company Background

Production

Competitive Positioning

FUNCTIONAL DRINKS IN DENMARK

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 41 Off-trade Sales of Functional Drinks by Subsector: Volume 2001-2006

Table 42 Off-trade Sales of Functional Drinks by Subsector: Value 2001-2006

Table 43 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2001-2006

Table 44 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2001-2006

Table 45 Still vs Carbonated Functional Drinks % Off-Trade Volume 2005-2006

Table 46 Company Shares of Functional Drinks by Off-trade Volume 2002-2006

Table 47 Brand Shares of Functional Drinks by Off-trade Volume 2003-2006

Table 48 Company Shares of Functional Drinks by Off-trade Value 2002-2006

Table 49 Brand Shares of Functional Drinks by Off-trade Value 2003-2006

Table 50 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2006-2011

Table 51 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2006-2011

Table 52 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2006-2011

Table 53 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2006-2011

Abstract

Euromonitor International's Functional Drinks in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2011 illustrate how the market is set to change.

Product coverage includes: sports drinks, energy drinks, elixirs

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?
Get a detailed picture of the functional drinks industry
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develope

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develope reliable information resources to help drive informed strategic planning.


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