Insecticides in Greece

Published by: Euromonitor International

Published: Jul. 1, 2007 - 23 Pages

Table of Contents

HOUSEHOLD CARE IN GREECE

Executive Summary

Maturity and Stability Characterise Household Care, Which Is Led by Laundry Care

Environmentally-friendly and Hypo-allergenic Products Gain Consumer Trust

Greeks Mainly Trust Multinational Companies for Household Care

Penetration of Private Label Products Increases

Stability Will Remain the Basic Characteristic of Household Care

Key Trends and Developments

Offers and the Consuming Public

Differences in Lifestyle Within Urban and Rural Households

Innovative Brands Are Highly Appreciated by the Greek Public

Environmentally-friendly Products Will Soon Determine Shares

Private Label Has Increased Its Penetration

Urbanisation Results in Less Time for Household Care

Increasing Penetration of Automatic Dishwashers Which Are Not Used

Market Indicators

Table 1 Households 2001-2006

Market Data

Table 2 Sales of Household Care by Sector: Value 2001-2006

Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006

Table 4 Household Care Company Shares 2002-2006

Table 5 Household Care Brand Shares 2003-2006

Table 6 Penetration of Private Label by Sector 2002-2006

Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006

Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006

Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011

Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011

Definitions

LOCAL COMPANY PROFILES - GREECE

Eureka Hellas SA

Strategic Direction

Key Facts

Summary 1 Eureka Hellas SA: Key Facts

Summary 2 Eureka Hellas SA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 3 Eureka Hellas SA: Competitive Position 2006

Eurochartiki SA

Strategic Direction

Key Facts

Summary 4 Eurochartiki SA: Key Facts

Summary 5 Eurochartiki SA: Operational Indicators

Company Background

Production

Competitive Positioning

Sarantis Sa, Group

Strategic Direction

Key Facts

Summary 6 Sarantis Group: Key Facts

Summary 7 Sarantis SA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 8 Sarantis SA: Competitive Position 2006

INSECTICIDES IN GREECE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 11 Sales of Insecticides by Subsector: Value 2001-2006

Table 12 Sales of Insecticides by Subsector: % Value Growth 2001-2006

Table 13 Insecticides Company Shares 2002-2006

Table 14 Insecticides Brand Shares 2003-2006

Table 15 Forecast Sales of Insecticides by Subsector: Value 2006-2011

Table 16 Forecast Sales of Insecticides by Subsector: % Value Growth 2006-2011

Abstract

Euromonitor International's Insecticides in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developements, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.

Product coverage: spray/aerosol insecticides, electric insecticides, coils, baits.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?
Get a detailed picture of the insecticides industry;
Identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develope

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develope reliable information resources to help drive informed strategic planning.


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