Insecticides in Germany

Published by: Euromonitor International

Published: Jul. 1, 2007 - 35 Pages

Table of Contents

HOUSEHOLD CARE IN GERMANY

Executive Summary

Economic Growth Supports Positive Household Care Performance in 2006

Laundry Care Is the Largest and Most Dynamic Sector in Current Value Terms

Market Penetration of Private Label Products Continues To Rise

Environmentally-friendly Attitudes Present Challenges and Opportunities

Moderate Growth in Market Constant Value Sales Expected Over 2006-2011

Key Trends and Developments

Germany’s Economic Resurgence Benefits Household Care in 2006

Private Label Products and Discounters Chains Continue To Thrive in Germany

Environmental Concerns Play An Increasingly Important Role in Household Care

Rising Number of Single-person Households Drives Demand for Convenience

Ageing Population Poses New Challenges for Household Care Producers

Market Indicators

Table 1 Households 2001-2006

Market Data

Table 2 Sales of Household Care by Sector: Value 2001-2006

Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006

Table 4 Household Care Company Shares 2002-2006

Table 5 Household Care Brand Shares 2003-2006

Table 6 Penetration of Private Label by Sector 2002-2006

Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006

Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006

Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011

Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011

Definitions

LOCAL COMPANY PROFILES - GERMANY

Burnus GmbH

Strategic Direction

Key Facts

Summary 1 Burnus GmbH: Key Facts

Summary 2 Burnus GmbH: Operational Indicators 2003-2005

Company Background

Production

Summary 3 Burnus GmbH: Production Statistics 2005

Competitive Positioning

Summary 4 Burnus GmbH: Competitive Position 2006

Fit GmbH

Strategic Direction

Key Facts

Summary 5 Fit GmbH: Key Facts

Summary 6 Fit GmbH: Operational Indicators 2003-2005

Company Background

Production

Competitive Positioning

Summary 7 Fit GmbH: Competitive Position 2006

Henkel Wasch & Reinigungsmittel GmbH

Strategic Direction

Key Facts

Summary 8 Henkel Wasch & Reinigungsmittel GmbH: Key Facts

Summary 9 Henkel KGaA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 10 Henkel Wasch & Reinigungsmittel GmbH: Competitive Position 2006

Jeyes Deutschland GmbH

Strategic Direction

Key Facts

Summary 11 Jeyes Deutschland GmbH: Key Facts

Summary 12 Jeyes Deutschland GmbH: Operational Indicators 2003-2005

Company Background

Production

Competitive Positioning

Summary 13 Jeyes Deutschland GmbH: Competitive Position 2006

Johnson Wax GmbH

Strategic Direction

Key Facts

Summary 14 Johnson Wax GmbH: Key Facts

Summary 15 Johnson Wax GmbH: Operational Indicators 2003-2005

Company Background

Production

Competitive Positioning

Summary 16 Johnson Wax GmbH: Competitive Position 2006

Procter & Gamble GmbH

Strategic Direction

Key Facts

Summary 17 Procter & Gamble GmbH: Key Facts

Summary 18 Procter & Gamble GmbH: Operational Indicators 2003-2005

Company Background

Production

Competitive Positioning

Summary 19 Procter & Gamble GmbH: Competitive Position 2006

Reckitt Benckiser Deutschland GmbH

Strategic Direction

Key Facts

Summary 20 Reckitt Benckiser Deutschland GmbH: Key Facts

Summary 21 Reckitt Benckiser Plc: Operational Indicators* 2003-2005

Company Background

Production

Summary 22 Reckitt Benckiser Productions GmbH: Production Statistics 2005

Competitive Positioning

Summary 23 Reckitt Benckiser Deutschland GmbH: Competitive Position 2006

Unilever Deutschland GmbH

Strategic Direction

Key Facts

Summary 24 Unilever Deutschland GmbH: Key Facts

Summary 25 Unilever Deutschland GmbH: Operational Indicators 2003-2005

Company Background

Production

Summary 26 Unilever Deutschland GmbH: Production Statistics 2005

Competitive Positioning

Summary 27 Unilever Deutschland GmbH: Competitive Position 2006

Werner & Mertz GmbH

Strategic Direction

Key Facts

Summary 28 Werner & Mertz GmbH: Key Facts

Summary 29 Werner & Mertz GmbH: Operational Indicators 2003-2005

Company Background

Production

Competitive Positioning

Summary 30 Werner & Mertz GmbH: Competitive Position 2006

INSECTICIDES IN GERMANY

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 11 Sales of Insecticides by Subsector: Value 2001-2006

Table 12 Sales of Insecticides by Subsector: % Value Growth 2001-2006

Table 13 Insecticides Company Shares 2002-2006

Table 14 Insecticides Brand Shares 2003-2006

Table 15 Forecast Sales of Insecticides by Subsector: Value 2006-2011

Table 16 Forecast Sales of Insecticides by Subsector: % Value Growth 2006-2011

Abstract

Euromonitor International's Insecticides in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developements, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.

Product coverage: spray/aerosol insecticides, electric insecticides, coils, baits.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?
Get a detailed picture of the insecticides industry;
Identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develope

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develope reliable information resources to help drive informed strategic planning.


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