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Current Status and Future Development of UMPC, MID and UMD Products

Published by: Market Intelligence Center

Published: Nov. 9, 2007 - 20 Pages


Table of Contents


PC Industry Trend Analysis

Value-line PCs Become Mainstream

Notebook PCs to Soon Outsell Desktop PCs

Emerging Markets as Key Growth Driver

Mobile 1.5 Bridging Gap between Mobile 1.0 and 2.0

UMPC, MID/UMD Product Positioning

UMPC Driving a Move Toward Mid-range

UMPCs Face Bottleneck In Terms of Market Positioning

Product Pricing and Positioning as Key Growth Factors

MID/UMD's Difficulties in Terms of Product Positioning

Future Development in the IT Industry

Competition between Two Major Platforms Intensifies

Developing Proprietary Software Service Solutions

MIC Perspective

Appendix




LIST OF FIGURES

Figure 1 Motherboard and Notebook PC Price Trends, 2003 - 2006

Figure 2 Worldwide PC Market Size and Growth by Region, 2002 - 2007

Figure 3 Upgrading of Mobile Computing Technologies

Figure 4 OEM/OBM's UMPC Product Strategic Positioning

Figure 5 IT Decision Makers' Preferred UMPC Features

Figure 6 Challenges UMPC Yet to Overcome

Figure 7 PC World vs. Handheld World

Figure 8 X86/CISC and ARM/RISC Platform Users

Figure 9 Computing 3.0 Era: Content is King

Figure 10 Mobile Computing and Smart Handheld Device Shipment Share by Device Type in 2007

Abstract

Despite the market demand for mobile computing products has yet to take off since Intel and Microsoft jointly released the Ultra Mobile PCs, mobile computing concept has been gradually developed in the PC industry. For instance, Intel has introduced the mobile internet device for better product segmentation, while VIA has introduced the ultra mobile device, aiming for niche markets. Other PC and mobile phone manufacturers are also planning to roll out similar product lines. This report will analyze the growth driving factors and market demand for mobile computing products, as well as their implications for the PC industry as a whole.

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