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Published by: just-style
Published: Nov. 1, 2007 - 84 Pages
Table of Contents
Chapter 1 Executive summary
Introduction
The denim and jeanswear industries and markets
Definitions and history
Jeans as ‘fashion’
Regional analysis and product coverage
The current jeans market, 2007
The future jeans market, 2014
Brands, retail distribution and prices
Chapter 2 Introduction
Jeans evolution
Report coverage
Chapter 3 The denim and jeanswear industries and markets
Denim
Jeans
Sources of statistical data
Choice of regions for analysis
Denim and jeans, not a perfect fit
Denim garment producers
Denim weaving capacity
Exchange rates
Chapter 4 The market, 2004-2014
Comparisons with the second edition
The historic jeans market, 2004
Major regional jeans markets, 2004
Jeans US dollar values in the rest of the world, 2004
Jeans units by region, 2004
Jeans consumption per person, 2004
Jeans prices by region, 2004
The current jeans market, 2007
Major regional jeans markets, 2007
Jeans US dollar values in the rest of the world, 2007
Jeans units by region, 2007
Jeans consumption per person, 2007
Jeans prices by region, 2007
The future jeans market, 2010
Major regional jeans markets, 2010
Jeans US dollar values in the rest of the world, 2010
Jeans units by region, 2010
Jeans consumption per person, 2010
Jeans prices by region, 2010
The future jeans market, 2014
Major regional jeans markets, 2014
Jeans US dollar values in the rest of the world, 2014
Jeans units by region, 2014
Jeans consumption per person, 2014
Jeans prices by region, 2014
The decade, 2004-2014
Chapter 5 Brands, own labels, retail distribution and prices
Brands and retail own labels
Jeans retail formats
Jeans brands and jeans own labels
Brands and retailer own-label positions in the price and fashion matrix
The jeans pricing onion
Specific jeans prices
World, regional and directional brands
Chapter 6 Jeans brands and denim company profiles
VF Corporation
Other brand approaches
Drivers of the market
Levi Strauss
Seven For All Mankind
True Religion
Edwin
Nudie
James Jeans
Diesel
Mavi
Chapter 7 Supply chains and strategic alliances
Today’s jeans and denim supply chains
Jeans and denim added value
Reasons to source cheaply
What follows are three hypothetical but realistic case studies, which illustrate the economic and necessary reasons for moving to low cost country sourcing
Case
Case
Case
Strategic alliances
Cone (the International Textile Group, ITG)
Tavex
Turkey
Denim in India
Raymond (India) and UCO (Belgium)
Diesel and Arvind
Chapter 8 Macroeconomic external influences
The economic nature of the clothing and textile industries
Recent economic events and influences
The WTO (World Trade Organization) MFA (Multi Fibre Agreement) fiasco of 2005
The resurgence of a high-cost economy based upon a demand for ‘authentic’ denim
Future economic forecasts and jeans and denim scenarios
List of figures
Figure 1: Jeans price/fashion matrix
Figure 2: The supply chain - producer to consumer
List of tables
Table 1: Jeans unit consumption and denim metres usage, 2004
Table 2: Major currency exchange rates, as at 20 September 2007
Table 3: Other important currencies for denim and jeans, as at 20 September 2007
Table 4: Retail market and population, main regions, 2004 (m people, US$m and %)
Table 5: Retail market and population, rest of the world, 2004 (m people, US$m and %)
Table 6: Retail market and population, main regions, 2004 (m people, m units and %)
Table 7: Retail market and population, rest of the world, 2004 (m people, m units and %)
Table 8: Retail market and population, main regions, 2007 (m people, US$m and %)
Table 9: Retail market and population, rest of the world, 2007 (m people, US$m and %)
Table 10: Retail market and population, main regions, 2007 (m people, m units and %)
Table 11: Retail market and population, rest of the world, 2007 (m people, m units and %)
Table 12: Retail market and population, main regions, 2010 (m people, US$m and %)
Table 13: Retail market and population, rest of the world, 2010 (m people, US$m and %)
Table 14: Retail market and population, main regions, 2010 (m people, m units and %)
Table 15: Retail market and population, rest of the world, 2010 (m people, m units and %)
Table 16: Retail market and population, main regions, 2014 (m people, US$m and %)
Table 17: Retail market and population, rest of the world, 2014 (m people, US$m and %)
Table 18: Retail market and population, main regions, 2014 (m people, m units and %)
Table 19: Retail market and population, rest of the world, 2014 (m people, m units and %)
Table 20: The denim jeans market by value and volume, 2004-2014
Table 23: Branded and own-label retail formats
Table 24: Denim and jeans - the pricing onion: World jeans market, 2007
Table 25: Retail, wholesale and fabric added value chain, 2007
Table 26: Retail, wholesale and fabric added value chain, 2007
Table 27: Jeans cost structures
AbstractIt was not until the 1960s, and the breakdown of traditional codes of dress, that a jeans culture, driven by rock-and-roll and popular culture, was born. Since then, jeans have been a constant part of the wardrobe, worn by an ever-increasing age-range of consumers, which has meant that the product means different things to different consumers. To some consumers and retailers it is a basic, and to others a high-fashion statement, so today jeans marketers are incorporating concepts of authenticity, music, celebrity endorsement and product placement to drive sales.
just-style estimates that the denim and jeans market around the world will increase in retail value to US$56.2bn by 2014, showing a rise of 8.9% over a seven year period.
In just-style's previous report on denim and jeanswear, the sector was reviewed worldwide from a brand positioning point of view. This provided insightful analysis of a product sector that is still trying to convince the consumer that it is cool.
This latest edition of our best selling 'global market review' concentrates on the battle to convince the developing market consumer:
- why they should wear jeans; and
- whose jeans they should wear.
The report includes regional analysis of the global denim and jeanswear industries, complete with comprehensive market data and forecasts to 2014. We offer comparisons of the market, consumer attitudes and a look at brands, own labels, retail distribution and prices. The study also reviews today's main market supply chains and strategic alliances, and provides company profiles of the key brands driving the market.
Report coverage:
Chapter 1 provides an executive summary, including definitions and history of the industries.
Chapter 2 offers an introduction of the jeans evolution.
In Chapter 3, the product sector is defined in the context of the garment, the fabric and the consumer attitude to wearing jeans.
Chapter 4 looks at the total jeans market, including comparisons between the historical jeans market of 2004, the current market 2007 and the future jeans markets of 2010 and 2014. Data is segmented by region, by units, consumption and price.
In Chapter 5, brands and their price points are considered. These are composed of national and international retailers, global and regional jeans brands, and manufacturers in lower-cost countries. This section is vital reading as the changes in global supply patterns have been, and will continue to be, an important contributor to the economics of the jeans industry.
Chapter 6 addresses the way that different brands position themselves and communicate with their target consumer. We focus on VF Corporation, which includes a recent interview with Aidan O'Meara, recently appointed president, VF Asia-Pacific. Profiles are also provided for the other key brands driving the market, including VF Corporation, Levi Strauss, True Religion and Diesel.
This is followed in Chapter 7 by a review of today's main market supply chains and strategic alliances. We provide three case studies which illustrate the economic and necessary reasons for moving to low cost country sourcing.
Chapter 8 considers the effect of recent macroeconomic influences on this most global of branded clothing sectors.
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