2007 Wellness & Functional Beverages in the U.S. : Market Research Report

2007 Wellness & Functional Beverages in the U.S.

Published by: Beverage Marketing Corporation

Published: Nov. 1, 2007 - 318 Pages

DEFINITIONS USED IN THIS REPORT
INTRODUCTION
1. THE WELLNESS MARKET IN THE U.S.
Wellness Definition
The U.S. Wellness Market: • Overview; • Sales and Volume; • Per Capita Consumption; • Dietary Supplements and Functional Foods; • The Asian Nutraceutical Market; • Regulatory Activities; • Organic Foods
Exhibits
2. THE U.S. WELLNESS AND FUNCTIONAL BEVERAGE MARKET
Wellness and Functional Beverage Market: • Overview; • Wellness in the Multiple Beverage Marketplace; • Sales by Segment; • Volume by Segment; • Sales by Consumer Benefit Segment; • Milk; • Fruit Juice; • Bottled Water; • RTD Tea; • Soy Milk; • RTD Meal Replacement; • Protein Drinks; • Sports Beverages; • Energy Drinks; • Nutrient-Enhanced Drinks
Other Wellness Segments: • Gut Health; • Tea; • Nutrition Bars
Exhibits
3. LEADING WELLNESS AND FUNCTIONAL BEVERAGE COMPANIES
The Leading Companies
Dean Foods Company: • Overview; • Marketing; • Management
PepsiCo, Inc.: • Overview; • Quaker Oats - Overview; • Quaker Oats - Marketing; • Tropicana - Overview; • Tropicana - Marketing; • Tropicana - Management; • Naked Juice - Overview; • Naked Juice - Marketing; • Aquafina - Overview; • Aquafina - Marketing; • Lipton - Overview; • Lipton - Marketing; • SoBe - Overview; • SoBe - Marketing
Coca-Cola Company: • Overview; • Dasani - Overview; • Dasani - Marketing; • Evian - Overview; • Evian - Marketing; • Dannon - Overview; • Dannon - Marketing; • Energy Brands - Overview; • Energy Brands - Marketing; • Minute Maid - Overview; • Minute Maid - Marketing; • Fuze - Overview; • Fuze - Marketing; • Nestea - Overview; • Nestea - Marketing; • Powerade - Overview; • Powerade - Marketing
Groupe Danone: • Overview; • Marketing
Abbott Laboratories: • Overview; • Marketing
General Mills: • Overview; • Marketing
Kellogg Company: • Overview; • Marketing
NBTY, Inc.: • Overview; • Marketing
Hain Celestial Group, Inc.: • Overview; • Marketing
Hansen Natural Corporation: • Overview; • Marketing
Whole Foods Market, Inc.: • Overview; • Marketing
Wild Oats Markets: • Overview; • Marketing
Exhibits
4. WELLNESS AND FUNCTIONAL BEVERAGE ADVERTISING EXPENDITURES
Wellness and Functional Advertising Spending: • Ad Dollars by Segment; • Expenditures by Advertiser
Exhibits
5. DEMOGRAPHICS OF THE WELLNESS AND FUNCTIONAL BEVERAGE USER
The Wellness and Functional Beverage Consumer
Exhibits
6. THE PROJECTED U.S. WELLNES AND FUNCTIONAL BEVERAGE MARKET
Projected Wellness and Functional Beverage Market
Exhibits
Appendix: A. Nutraceutical/Functional Ingredients
Exhibit
1. THE WELLNESS MARKET IN THE U.S.: 1.1 Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales and Volume 1999 - 2006; 1.2 Wellness and Functional RTD Beverage Market Change in Estimated Wholesale Dollar Sales and Volume 2000 - 2006; 1.3 Wellness and Functional RTD Beverage Market Per Capita Consumption 1999 - 2006
2. THE U.S. WELLNESS AND FUNCTIONAL BEVERAGE MARKET: 2.4 U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2001 - 2006; 2.5 U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2001 - 2006; 2.6 U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2002 - 2006; 2.7 U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2001 - 2006; 2.8 U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2001 - 2006; 2.9 U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2002 - 2006; 2.10 Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2001 - 2006; 2.11 Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2001 - 2006; 2.12 Wellness and Functional RTD Beverage Market Change in Wholesale Dollar Sales 2002 - 2006; 2.13 Wellness and Functional RTD Beverage Market Estimated Volume 2001 - 2006; 2.14 Wellness and Functional RTD Beverage Market Share of Volume 2001 - 2006; 2.15 Wellness and Functional RTD Beverage Market Change in Volume 2002 - 2006; 2.16 Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Estimated Wholesale Dollar Sales 2001 - 2006; 2.17 Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Share of Wholesale Dollar Sales 2001 - 2006; 2.18 Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Change in Wholesale Dollar Sales 2002 - 2006; 2.19 U.S. Nutrient-Enhanced Beverage Market Estimated Wholesale Dollar Sales 2001 - 2006; 2.20 U.S. Nutrient-Enhanced Beverage Market Share of Wholesale Dollar Sales 2001 - 2006; 2.21 U.S. Nutrient-Enhanced Beverage Market Change in Wholesale Dollar Sales 2002 - 2006
3. LEADING WELLNESS AND FUNCTIONAL BEVERAGE COMPANIES: 3.22 Leading U.S. Wellness and Functional Beverage Companies Estimated Wholesale Dollar Sales 2001 - 2006; 3.23 Leading U.S. Wellness and Functional Beverage Companies Share of Wholesale Dollar Sales 2001 - 2006; 3.24 Leading U.S. Wellness and Functional Beverage Companies Change in Wholesale Dollar Sales 2002 - 2006
4. WELLNESS AND FUNCTIONAL BEVERAGE ADVERTISING EXPENDITURES: 4.25 Leading U.S. Wellness and Functional Beverage Segments Advertising Expenditures 2001 - 2006; 4.26 Leading U.S. Wellness and Functional Beverage Segments Share of Advertising Expenditures 2001 - 2006; 4.27 Leading U.S. Wellness and Functional Beverage Segments Change in Advertising Expenditures 2002 - 2006; 4.28 U.S. Wellness and Functional Beverage Market Expenditures by Leading Advertisers 2001 - 2006; 4.29 U.S. Wellness and Functional Beverage Market Share of Expenditures by Leading Advertisers 2001 - 2006; 4.30 U.S. Wellness and Functional Beverage Market Change in Expenditures by Leading Advertisers 2002 - 2006
5. DEMOGRAPHICS OF THE WELLNESS AND FUNCTIONAL BEVERAGE USER: 5.31 Demographics of the Spring Water User 2006; 5.32 Demographics of the Ready-to-Drink Tea User 2006; 5.33 Demographics of the Sports Beverage User 2006; 5.34 Demographics of the Energy Drink User 2006; 5.35 Demographics of the Milk User 2006; 5.36 Demographics of the Soy Beverage User 2006; 5.37 Demographics of the 100% Fruit Juice User 2006
6. THE PROJECTED U.S. WELLNESS AND FUNCTIONAL BEVERAGE MARKET: 6 .38 Projected Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2006 - 2011; 6 .39 Projected Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2006 - 2011; 6 .40 Projected Wellness and Functional RTD Beverage Market Compound Annual Growth Rate 2006 - 2011

Abstract

What works well. Explore marketing activities, trends and issues in this multi-faceted market made up of traditional and newly engineered products. Enhanced with IRI data.

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2007 Wellness & Functional Beverages in the U.S.

Table of Contents

Abstract