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World Satellite Enabled Digital Signage Markets

Published by: Frost & Sullivan

Published: Nov. 7, 2007 - 34 Pages


Table of Contents


1 STRATEGIC ANALYSIS OF WORLD SATELLITE ENABLED DIGITAL SIGNAGE MARKET

Introduction to Digital Signage

Introduction

Satellite's Position in the Value Chain

Digital Signage Service Models

Introduction

In Store Advertising

In Store Market and Brand Building

Perceived Wait Time Reduction

Corporate Communications and Training

Overall Use of Digital Signage

2 COMPARATIVE ADVANTAGES OF SATELLITE NETWORKS IN DIGITAL SIGNAGE MARKET

Introduction

Historical Roots of Satellite Video

Future Demand for Satellite Video

Satellite Advantages for Digital Signage

Point-to-Multipoint Transmission

Speed of Provisioning

Universal Coverage

Network Scalability

Size and Timeliness of Content Delivery

Common Network Provider

Universal Availability of a Return Channel

Indifference to Distance

Size and Timeliness of Content

Satellite Network Reliability

Satellite Disadvantages for Digital Signage

Antenna Location

Perceived Obsolescence

Perceived Expense

3 SATELLITE ENABLED DIGITAL SIGNAGE MARKET GROWTH FORECASTS

Market Challenges

Continued Proliferation of Terrestrial Wired Networks

Difficulty of Some Satellite Installations

Advancing Capabilities in Terrestrial Networks

Approaching Deployment of Widespread Wireless Networks

Market Drivers

The Decline of Traditional Advertising

Digital Signage Fits Satellite Network Architecture

Growth of Hybrid Networks

Market Restraints

Uncertainty as to ROI on Some or All Digital Signage Applications

Perceptions of Satellite as a Difficult or Expensive Technology Hinder Growth

Increasing Cost of Satellite Bandwidth

Technological Immaturity of Digital Signage Systems

Market Analysis

The Digital Signage Market

Digital Signage Market Leaders

Revenue

Digital Signage Revenue Streams

Satellite Growth Opportunities

Forecasts

Site Growth Forecast

Revenue Growth Forecast

Abstract

This research service is an assessment of the market for satellite networks in support of digital signage networks, It assesses future growth in sites and revenues for North American digital signage networks. In addition it discusses strategies that can be used to expand satellite companies' share of digital signage revenues through an expansion of their revenues.

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