Children's Clothing - US

Published by: Mintel International Group Ltd.

Published: Oct. 1, 2007 - 63 Pages

Table of Contents

Scope and Themes

What you need to know

Definition

Consumer research methodology

Abbreviations and terms

Abbreviations

Terms

Executive Summary

Steady growth, more expected

Infant/toddler segment still claims biggest share of the market

Numerous brands to choose from

Many target audiences for advertising/promotional efforts

Specialty retailers beckon

Moms enjoy shopping for their kids

Future sales and trends

Market Drivers and Future Trends

Increase in number of young children

Figure 1: U.S. children population projections, by age groups, 2002-12

Celebrity consciousness

Kids looking older younger

Luxury trends

More clothing options to choose from

A push for eco-friendly clothing

Market Size and Trends

Market size

Figure 2: Total U.S. retail sales of children’s clothing, at current and constant prices, 2002-07

Market trends

Market Segmentation

Overview

Figure 3: Retail distribution of children’s clothing, by segment, 2005 and 2007

Infant/toddler clothing

Figure 4: Total U.S. retail sales of infant/toddler clothing at current and constant prices, 2002-07

Girls’ clothing

Figure 5: Total U.S. retail sales of girls’ clothing at current and constant prices, 2002-07

Boys’ clothing

Figure 6: Total U.S. retail sales of boys’ clothing at current and constant prices, 2002-07

Supply Structure

Overview

Familiar brand names for children

Licensed apparel

Luxury and boutique brands

Adult brands extended to kids

Newer brands primarily for kids

Advertising and Promotion

Overview

Macy’s

Character merchandising

JCPenney’s

JCPenney’s online

Mass merchandisers

Target goes scholastic

Retail Distribution

Introduction

Figure 7: Retail distribution of children’s clothing, by type of retailer, 2005 and 2007

Family clothing stores

Figure 8: Family clothing store sales of children’s clothing, at current and constant prices, 2002-07

Children’s clothing stores

Figure 9: Children’s clothing store sales of children’s clothing, at current and constant prices, 2002-07

Mass merchandisers

Figure 10: Mass merchandiser store sales of children’s clothing, at current and constant prices, 2002-07

Department stores

Figure 11: Department store sales of children’s clothing, at current and constant prices, 2002-07

General merchandise and other clothing stores

Figure 12: General merchandise and other clothing store sales of children’s clothing, at current and constant prices, 2002-07

The Consumer

Summary

Purchases of children’s clothing

Overview—children’s clothes purchased in the last 12 months

Figure 13: Have purchased children’s clothing in the last 12 months, January-October 2006

All children’s clothing purchases by age of child

Figure 14: Any children’s clothing purchased, by age of child, by gender of buyer, January-October 2006

Figure 15: Any children’s clothing purchased, by age of child, by age of buyer, January-October 2006

Figure 16: Any children’s clothing purchased, for age of child, by race/ethnicity of buyer, January-October 2006

Figure 17: Any children’s clothing purchased, by age of child, by household income of buyer, January-October 2006

Clothing purchases for boys or girls

Figure 18: Purchased clothing for own children in the last 12 months, by gender, August 2007

Boys clothing purchases by gender and age

Figure 19: Age of boy clothing was purchased for in the last 12 months, August 2007

Figure 20: Age of boy clothing was purchased for in the last 12 months, by age of buyer, August 2007

Figure 21: Age of boy clothing was purchased for in the last 12 months, by race/ethnicity of buyer, August 2007

Girls clothing purchases by gender and age

Figure 22: Age of girls clothing was purchased for in the last 12 months, August 2007

Figure 23: Age of girl clothing was purchased for in the last 12 months, by age of buyer, August 2007

Kids and jeans

Incidence of wearing jeans

Figure 24: Kids who wear jeans, by gender, January-October 2006

Figure 25: Kids who wear jeans, by race/ethnicity, January-October 2006

Brands of jeans owned by kids

Figure 26: Brands of jeans owned by kids, by gender, January-October 2006

Figure 27: Brand of jeans owned by kids, by race/ethnicity, January-October 2006

Children’s clothes, shopping and attitudes

Attitudes towards children’s clothing

Figure 28: Attitudes towards children’s clothing, August 2007

Figure 29: Attitudes towards children’s clothing, by age, August 2007

Figure 30: Attitudes towards children’s clothing, by race/ethnicity, August 2007

How women shop for children’s clothing

Figure 31: Descriptions of how women shop for children’s clothing, August 2007

Figure 32: Descriptions of how women shop for children’s clothing, by age, August 2007

Market Forecast

Children’s clothing

Figure 33: Forecast of total U.S. sales of children’s clothing, at current and constant prices, 2007-12

Infant and toddler clothing

Figure 34: Forecast of U.S. sales of infant and toddler clothing, at current and constant prices, 2007-12

Girls’ clothing

Figure 35: Forecast of U.S. sales of girls’ clothing, at current and constant prices, 2007-12

Boys’ clothing

Figure 36: Forecast of U.S. sales of boys’ clothing, at current and constant prices, 2007-12

Forecast factors

Appendix: Trade Associations

Abstract

Sales in the $48.7 billion children’s clothing market have been growing steadily since 2002, as parents who may be on a tight budget continue to find money in their discretionary income to spend on children’s clothing. Sales have been healthy and continuing upward, growing 37% from 2002-07 in current terms. Current sales activity is expected to remain robust, but deceleration could occur with further economic adjustments such as the current softening of the US housing market.

This report examines the core factors influencing this market, where you will learn about:

• The quixotic nature of the market, where high-end items are desired but the same consumers shop at Target
• Why infant and toddler wear continues to claim the lion’s share of this market
• How celebrities are influencing the children’s clothing market
• The proliferation of specialty “baby boutiques” and similar stores that cater to upscale and specialty niches
• The children’s clothing market size from 2002-07, as well as insight into retail distribution, how and where consumers shop, and what they’re buying
• Consumer purchase patterns, and moms’ attitudes towards shopping for children’s clothing
• The outlook of the children’s clothing market in the future

This report covers the retail market for children’s clothing up to and including pre-teen clothes, and includes these groups:

• Infant/toddler (0-2 years)
• Preschool (3-4 years)
• Young boys and girls (5-8 years)
• Preteen (9-12 years)

Several types of clothing are covered, including:

• Sleepwear
• Underwear
• Daywear
• Outerwear

Excluded from this report are children’s footwear, accessories, and hats/gloves.

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