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Merchandising Value-Added Services

Published by: Jupiter Research Corporation

Published: Jan. 26, 2005 - 22 Pages


Table of Contents


1 - Executive Summary
2 - Landscape - Moderate Consumer Interest Defines Premium Service Opportunity for BSPs
3 - Outlook - Better BSP Marketing and Bundling Tactics, Combined with a More Mainstream Broadband Audience, Will Increase VAS Demand
4 - Mandate - BSPs Should Focus Their Initial Premium VAS Efforts on Low-Hanging Fruit Like Security Features and Less-Tenured Users
5 - Case Study - Telus Invests in Breadth of VAS Offerings
6 - Case Study - SusCom and Synacor Deliver Premium Broadband Package to Subscribers
7 - Report Methodology


Abstract

The US home broadband audience will double from about 55 million individuals in 2004 to about 108 million by 2009. However, decreasing average access revenue and increasing competition will force providers to seek new revenue streams from value-added services.


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