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Interactive Program Guides

Published by: Jupiter Research Corporation

Published: Feb. 4, 2005 - 4 Pages


Table of Contents


Key Question - How does Interactive Program Guide (IPG) usage impact VoD uptake?
Key Question - Which IPGs might help cable operators stimulate VoD usage?


Abstract

Digital Television (DTV) offers an increasingly wide range of programming choices, including Video on Demand (VoD). Viewers need tools to navigate such options while cable operators need to increase VoD uptake.


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