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E-mail Marketing

Published by: Jupiter Research Corporation

Published: Feb. 10, 2005 - 5 Pages


Table of Contents


Key Question - To what extent do marketers currently target their e-mail communications?
Key Question - What tools and technologies exist to improve relevancy?
Key Question - What hinders marketers from adopting more sophisticated e-mail practices?


Abstract

Despite the improving targeting capabilities of distribution platforms, and providers offering strategic consultancy alongside sophisticated technology, most online retail marketers still take a shotgun approach to e-mail customer communications.


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