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FMCG Advertising

Published by: Jupiter Research Corporation

Published: Feb. 24, 2005 - 4 Pages


Table of Contents


Key Question - Why, and how, is online media being adopted by low consideration, regular purchase consumer goods advertisers?
Key Question - How can industry stakeholders help FMCG advertisers exploit the medium and thus generate new revenues?


Abstract

As the Internet becomes increasingly viable for Fast Moving Consumer Goods (FMCG) brand building, due to its expanding reach, usage, and creative capabilities, industry stakeholders will seek to tap into this potentially lucrative new online advertising sector.


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