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RSS and E-mail Marketing

Published by: Jupiter Research Corporation

Published: Mar. 3, 2005 - 4 Pages


Table of Contents


Key Question - To what extent can RSS supplement e-mail marketing initiatives during the next year?
Key Question - What are the primary drivers for adding RSS to the marketing mix?
Key Question - What effect will RSS have on volume of e-mail marketing messages?


Abstract

Concerned with e-mail delivery challenges, many companies are looking to really simple syndication (RSS) as an alternative to deliver marketing content to subscribers.


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