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E-mail Marketing Metrics

Published by: Jupiter Research Corporation

Published: Apr. 13, 2005 - 5 Pages


Table of Contents


Key Question - How much are organizations spending on e-mail marketing salaries?
Key Question - What are the most persistent challenges for marketers, and what do these challenges implicate?
Key Question - What are the average delivery, open, click-through, and conversion rate metrics for e-mail marketers?


Abstract

JupiterResearch's metrics reports provide the most current snapshot of the overall online landscape, with relevant data from a combination of sources including JupiterResearch's executive, WebTrack, and consumer surveys. This report includes executive data detailing e-mail marketing operations and campaign performance.


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