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Promotional E-mail

Published by: Jupiter Research Corporation

Published: Apr. 28, 2005 - 4 Pages


Table of Contents


Key Question - How effective is promotional e-mail in motivating online and off-line purchase?
Key Question - What are the key influencers of promotional e-mail that inspire purchase?
Key Question - How effective is promotional e-mail in motivating purchase of previously unconsidered products?


Abstract

Online retailers' promotional e-mail is not reaching its potential for driving sales.


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