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Optimizing Transactional E-mail Messages

Published by: Jupiter Research Corporation

Published: May. 18, 2005 - 5 Pages


Table of Contents


Key Question - What is market demand for outsourcing transactional e-mail messages?
Key Question - Which benefits should marketers consider when outsourcing transactional e-mail?
Key Question - What lift, if any, can companies expect by outsourcing transactional e-mail?


Abstract

Because of lack of performance insight related to transactional e-mail (e.g., order confirmations, billing statements), e-mail service providers (ESPs) are launching product offerings to maximize delivery and performance of this untapped e-mail stream.


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