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The State of Deliverability

Published by: Jupiter Research Corporation

Published: Jun. 28, 2005 - 5 Pages


Table of Contents


Key Question - Which tactics are marketers using to improve deliverability?
Key Question - Of the delivery tactics that marketers are currently employing, which are currently the most successful?
Key Question - What is the outlook for paid accreditation and reputation services?


Abstract

E-mail delivery continues to be a costly nuance for e-mail marketers, particularly for smaller companies, 50 percent of which cite deliverability as their top e-mail marketing challenge.


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