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How to Select an ESP

Published by: Jupiter Research Corporation

Published: Oct. 13, 2005 - 4 Pages


Table of Contents


Key Question - Which attributes drive marketers to select ESPs?
Key Question - What are the top 10 items to scrutinize when selecting ESPs?


Abstract

A recent JupiterResearch survey indicates 38 percent of marketers are considering switching e-mail service providers (ESPs), hinting their original ESPs' due diligence was not sufficiently robust.


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