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Newly Emerged Advertising Tactics and Technologies

Published by: Jupiter Research Corporation

Published: Oct. 27, 2005 - 4 Pages


Table of Contents


Key Question - What is inhibiting automotive advertisers from leveraging new online advertising tactics and technologies?
Key Question - How effective have emerging online advertising tactics and technologies been to date?
Key Question - How can online automotive advertisers best leverage these emerging online advertising tactics and technologies?


Abstract

Aware there are not only 195 million wireless subscribers but also 19 million Internet users who both create content online and visit automotive Web sites monthly or more frequently, automotive advertisers are evaluating emerging tactics such as mobile marketing and sponsored Web logs (blogs) or podcasts.


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