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Published by: Jupiter Research Corporation

Published: Oct. 27, 2005 - 4 Pages


Table of Contents


Key Question - To what degree are companies paying attention to the growth and impact of conversations between consumers on their brands?
Key Question - How are companies monitoring inter-consumer communication?
Key Question - What practices must companies put in place to manage the effect of inter-consumer communication?


Abstract

Companies are becoming increasingly capable of monitoring inter-consumer communication (ICC).


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