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E-mail Marketing Content Best Practices

Published by: Jupiter Research Corporation

Published: Nov. 7, 2005 - 3 Pages


Table of Contents


Key Question - Which e-mail content best practices should marketers adopt?
Key Question - In addition to relevance, to which creative elements will consumers likely respond?
Key Question - Which demographic differences exist among consumers regarding their response behavior to e-mail creative elements?


Abstract

According to a recent JupiterResearch survey, 16 percent of consumers formed negative opinions because of e-mail newsletters or promotions they received, impacting relevance and creative aspects of e-mail campaigns.


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