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US CPG Consumer Survey, 2005

Published by: Jupiter Research Corporation

Published: Nov. 14, 2005 - 19 Pages


Table of Contents


1 - Executive Summary
2 - Landscape - Mighty Moms Value the Internet
3 - Outlook - Mighty Moms Rely on the Internet
4 - Mandate - Capture Mighty Moms with Value
5 - Report Methodology


Abstract

Women who have children and feel a sense of empowerment from using the Internet represent a powerful target for consumer packaged goods (CPG) manufacturers. These members of the population (i.e., mighty moms) respond to Internet advertising and content that help them achieve their household and family goals.


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