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European E-mail Marketing

Published by: Jupiter Research Corporation

Published: Nov. 30, 2005 - 6 Pages


Table of Contents


Key Question - To what extent are European consumers disclosing their e-mail addresses online?
Key Question - How receptive are e-mail disclosers to prospecting commercial communications across Europe?
Key Question - How receptive are e-mail disclosers to retention marketing communications across Europe?


Abstract

While legitimate European marketers are increasingly adopting the e-mail channel to conduct cost-effective communications, the scale of their activities depend upon the target audience's willingness to provide contact details and its receptivity to direct commercial messages.


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