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US Online Automotive Advertising Forecast, 2005 to 2010

Published by: Jupiter Research Corporation

Published: Dec. 2, 2005 - 5 Pages


Table of Contents


Key Question - How large are online automotive advertising expenditures, encompassing spending by manufacturers and dealers?
Key Question - How much will online automotive ad spending grow during the next five years?
Key Question - Which factors will affect the growth of online automotive ad spending?


Abstract

Online advertising is an increasingly critical conduit for auto marketers: When online automotive buyers begin their online automotive research, 57 percent of them are undecided about which makes and models to buy, and 77 percent of them are undecided about which dealers to patronize.


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