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Fantasy Sports

Published by: Jupiter Research Corporation

Published: Dec. 29, 2005 - 5 Pages


Table of Contents


Key Question - Who are fantasy sports fans, and are they good marketing targets?
Key Question - How can media companies best use fantasy sports in terms of programming and marketing?


Abstract

Online fantasy sports remains a growing, if relatively small, paid content category. However, more and more online programs are free, while print and TV programming related to fantasy sports is proliferating.


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