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Online Prescription Drug Marketing

Published by: Jupiter Research Corporation

Published: Jan. 31, 2006 - 4 Pages


Table of Contents


Key Question - How confident are online consumers about prescription drugs?
Key Question - Which sources most influence online consumers' prescription drug decisions?
Key Question - Which aspects of drugs are important to consumers?


Abstract

Marketers optimizing online efforts should determine the impact of drug safety issues during 2005 on consumers' confidence.


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