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Demographic Profile of Young Affluents

Published by: Jupiter Research Corporation

Published: Mar. 15, 2006 - 5 Pages


Table of Contents


Key Question - How large is the young adult online population, and how much will it grow by 2010?
Key Question - How does the level of online activity of young affluents compare with that of other age groups?
Key Question - How much will young adults spend online by 2010?


Abstract

JupiterResearch's Online Behavior & Demographics reports provide data and analysis of key audience segments of the online population, with relevant data drawn from a variety of sources. This report analyzes the attributes and online behavior of young adult users, ages 25 to 34, with a specific emphasis on users with annual household incomes of $75,000 and more, whom JupiterResearch calls young affluents.


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