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Pharma-Sponsored Web Sites

Published by: Jupiter Research Corporation

Published: Mar. 28, 2006 - 5 Pages


Table of Contents


Key Question - How many online consumers used pharma-sponsored Web sites in 2005?
Key Question - How much do pharma-sponsored Web sites impact sales of drugs and medical devices?
Key Question - How can marketers increase Web site use?


Abstract

Pharmas must reassess the marketing potential of product-related Web sites, with TV drug advertising under debate and pressure on companies to provide relatively more balanced messaging.


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