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From Online Leads to Automotive Sales

Published by: Jupiter Research Corporation

Published: Apr. 3, 2006 - 5 Pages


Table of Contents


Key Question - How has the importance to dealers of measuring leads-to-sales conversion rates evolved since 2004?
Key Question - Which factors contribute to the likelihood that online automotive researchers will purchase vehicles from dealers they find on the Internet?
Key Question - What should automotive Web sites do to increase their conversion rates?


Abstract

Despite automotive dealerships' increasing use of the Internet, JupiterResearch recently found only one in five online automotive researchers actually purchase vehicles from dealers they discover through online sources.


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