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The DVR Dilemma

Published by: Jupiter Research Corporation

Published: Apr. 6, 2006 - 4 Pages


Table of Contents


Key Question - What is the impact of the DVR on TV viewing?
Key Question - How concerned should advertisers and networks be about DVR use?


Abstract

As digital video recorder (DVR) penetration slowly increases, Nielsen Media Research has formally incorporated DVR homes into its TV audience measurement.


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