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Classified Advertising

Published by: Jupiter Research Corporation

Published: Apr. 21, 2006 - 27 Pages


Table of Contents


1 - Executive Summary
2 - Landscape - Classified Advertising Is Ready to Be Remade
3 - Outlook - New Business Models Will Transform Classified Advertising
4 - Mandate - Publishers Must Network Their Classifieds
5 - Case Study - Simply Hired Aggregates Employment Classifieds for Free to Sell Other, Targeted Ads
6 - Report Methodology


Abstract

The classified advertising markets (i.e., autos, real estate, recruitment, and general merchandise) have already diverged. They are now on very different evolutionary paths, and new strategies will be required for each. The emergence of free, networked classifieds and pay-per-call services are about to remake the market a second time.


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