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Vehicle Configurators

Published by: Jupiter Research Corporation

Published: Jun. 8, 2006 - 4 Pages


Table of Contents


Key Question - Which online automotive researchers use configurators?
Key Question - What impact does configuring vehicles have on online automotive researchers?
Key Question - What can online automotive marketers do to increase the influence of configurators on consumers' vehicle purchase decisions?


Abstract

Configuring vehicles is one of the activities most frequently conducted by online automotive researchers. Therefore, it is important to introduce the right set of functions in vehicle configurators to make a powerful impact on consumers' purchase decisions.


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