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European Agency Agenda

Published by: Jupiter Research Corporation

Published: Jul. 31, 2006 - 4 Pages


Table of Contents


Key Question - To what extent are digital specialists integrating their online activity with off-line?
Key Question - What are the key barriers to integration?
Key Question - How can digital specialists overcome integration hurdles?


Abstract

As European consumers increasingly weave the Internet into their daily lives, marketers are placing ever-greater emphasis on integrating online media with their communications mix. As a result, the need for collaboration between media specialists is growing.


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