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Search Engine Marketing Agency Constellation

Published by: Jupiter Research Corporation

Published: Aug. 9, 2006 - 25 Pages


Table of Contents


1 - Executive Summary
2 - Landscape - Marketers Diversify and Intensify Use of Search Agencies, and Three-fourths Are Dissatisfied with Current Agencies
3 - Outlook - Agencies Will Sustain Profitable Percentage-of-Spending Model, While Performance-Oriented Models Will Remain Small
4 - Mandate - Effective Campaign and Conversion Tracking Essential to Agency Selection and Satisfaction
5 - Report Methodology


Abstract

Marketers—especially those planning to invest a significant amount in search marketing—are confused about selecting from an increasing number of search agencies.


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