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Automotive Marketing

Published by: Jupiter Research Corporation

Published: Aug. 16, 2006 - 4 Pages


Table of Contents


Key Question - How has online automotive researchers' use of search engines changed since 2003?
Key Question - How do search engines assist online automotive researchers during the vehicle buying process?
Key Question - How can automotive marketers increase the effectiveness of their search engine marketing?


Abstract

One-quarter of online automotive researchers use search engines to research vehicle purchases online. As such, effective search engine marketing is crucial for automotive marketers, both to expose consumers to their brands and increase Web site traffic.


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