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Satellite Radio

Published by: Jupiter Research Corporation

Published: Aug. 31, 2006 - 5 Pages


Table of Contents


Key Question - How does the churn rate for satellite radio compare with that of other media and communication subscription services?
Key Question - How are churn rates changing as satellite radio services expand their markets?
Key Question - How well are XM Satellite Radio (XM) and Sirius Satellite Radio (Sirius) controlling their costs?


Abstract

The satellite radio business is entering its fifth year and subsequent adolescence as a medium. With nearly 10 million subscribers in the US, satellite radio must control its cost of sale and retain existing subscribers to succeed.


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