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Prescription Drug Advertising

Published by: Jupiter Research Corporation

Published: Sep. 13, 2006 - 4 Pages


Table of Contents


Key Question - What share of online consumers notice prescription drug ads online, versus those on other channels?
Key Question - How engaged are consumers with online prescription drug ads?
Key Question - Which strategies will increase consumers' interaction with online ads?


Abstract

Pharma marketers are questioning both the extent of consumers' engagement with online prescription drug ads and the level of their online budget increases for 2007.


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