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Budgeting for Performance-Based Media

Published by: Jupiter Research Corporation

Published: Sep. 28, 2006 - 6 Pages


Table of Contents


Key Question - How have direct response advertisers allocated their budget across online advertising formats in the last year?
Key Question - What is the most effective way to measure the true value of each media placement?
Key Question - How should a direct response advertiser's media planning cycle be structured to maximize return on investment (ROI)?


Abstract

Direct response advertisers are faced with an increasing array of media placement options online, making planning more complex.


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