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Online Activity Evolution

Published by: Jupiter Research Corporation

Published: Oct. 9, 2006 - 6 Pages


Table of Contents


Key Question - To what extent are European online users leveraging the Internet for entertainment purposes?
Key Question - How does behavior of young consumers differ from that of the overall Internet population?
Key Question - What impact will current youth adoption trends have on the Web?


Abstract

Age delineates European media consumption. Relatively younger consumers have a new media bias, while relatively older consumers have a traditional media bias.


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