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Targeting the Recently Diagnosed

Published by: Jupiter Research Corporation

Published: Nov. 1, 2006 - 4 Pages


Table of Contents


Key Question - In what ways are recently diagnosed online users a valuable target segment?
Key Question - How accessible are recently diagnosed online users?
Key Question - Which tactics should marketers use to reach recently diagnosed online users?


Abstract

Marketers and publishers are looking for competitive and compelling ways to engage and acquire online health users, including implementation of increasingly refined segmentation and targeting strategies.


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