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European Online Air Travel

Published by: Jupiter Research Corporation

Published: Dec. 19, 2006 - 5 Pages


Table of Contents


Key Question - How effectively do airlines utilize various channels to communicate with their customers?
Key Question - What are the communication benchmarks for the European online airline industry?
Key Question - Where do the communication efforts of carriers lack efficiency?


Abstract

While airlines increase online functionality and the self-service components of air travel, it is crucial that communication with customers is informative and timely.


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