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Dealer Advertising

Published by: Jupiter Research Corporation

Published: Jan. 3, 2007 - 25 Pages


Table of Contents


1 - Executive Summary
2 - Landscape - The Internet's Importance in Selling Cars Is Rapidly Increasing
3 - Outlook - New Dealer Advertising Dollars Are Coming in Large Sums
4 - Mandate - Demonstrate the Internet's Value Besides Increasing the Number of Leads Generated
5 - Case Study - Bid Management Technology Increases the Effectiveness of Search Engine Marketing in Generating Sales
6 - Report Methodology


Abstract

The Internet is increasingly becoming an important sales channel among dealerships, and as a result, dealers continue to increase their online advertising budgets. As dealers increase Internet usage in selling cars, their expectations go beyond generating leads. Dealers are seeking partners that provide them with high-quality leads that will turn into sales.


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